Healthcare Marketing Agency

Healthcare marketing, sometimes called medical marketing, is how health and care organisations reach the people who need them: patients, families, professionals, funders and commissioners. It covers everything from the website those people land on to the search, social and paid campaigns that bring them there.

What sets it apart from marketing in other sectors is the level of trust involved. People don’t choose a healthcare provider lightly, and search engines apply extra scrutiny to health content because it affects real lives. So it has to do more than persuade. It has to be accurate, accessible and actually useful to the person reading it.

Healthcare SEO

Getting found by the patients, families and professionals searching for what you do. We build the authority and the technical foundations that health searches reward, so you show up when it matters.

Healthcare PPC and paid media

Google and social campaigns that reach the right audience at the right moment, and stay the right side of the advertising rules that apply to health and care. Learn more about our performance marketing services.

Healthcare websites

Accessible, fast, conversion-focused websites built around how your audiences actually behave online. WCAG-aligned as standard and guaranteed to hit 90% or higher on Google’s PageSpeed tool before launch.

Content that builds trust

Clear, accurate content that helps people understand a service and act on it, whether that’s booking an appointment, making an enquiry or choosing a provider.

A general agency can build you a decent website. A healthcare specialist understands the things that decide whether it works: the compliance rules, the accessibility standards, the sign-off chains and the fact that a worried family and a busy clinician need very different things from the same page.

We’ve worked across the sector since 2008, with private healthcare, NHS boards, home care groups, health charities and life sciences organisations. We know how health audiences search, what builds their confidence, and where trust gets lost. That experience is the difference between a campaign that looks good and one that actually brings enquiries in.

We build to rigorous standards as a matter of course: WCAG-aligned accessibility, 90% plus PageSpeed before launch and a six-month code guarantee. And we measure our support response times weekly. In 2025 the average across all tickets was 1 hour 27 minutes.

We’ve delivered websites and marketing for organisations right across health and care, including Voyage Care, BIOHIT Healthcare, The Migraine Trust, the British Orthodontic Society, St John Ambulance Cymru, BACP and Cardiff & Vale Health Board. A few recent examples:

• For BACP, the counselling and psychotherapy professional body, we brought their paid media under one roof and rebuilt every campaign, lifting conversions by 307% and sign-ups by 207% while cutting cost per click by 36%.
• For Save Face, the accreditation body for cosmetic practitioners, we rebuilt the website on a bespoke platform and replaced a clunky sign-up that was losing applicants with a smooth online registration and a clinic finder their clients rely on.
• For St John Ambulance Cymru, we turned a site untouched since 2007 into a phased platform for donations, online course bookings and volunteer sign-ups, backed by a Google Ad Grant campaign to bring people in.