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After over 10 years since a website refresh, the incredible charity that is St John Ambulance Cymru deserved a website that reflected the organisation today.

St John Ambulance Cymru (SJAC) is Wales’ leading first aid charity. With a rich history and roots in a Royal Order of Chivalry, they’ve been there for the people of Wales for over 100 years. In 2020, they showed again just how much they support us all by assisting the NHS with the Covid-19 vaccine roll out.


The Challenge

The last website was launched in 2007, therefore, the website had outlived its purpose with the design and functionality no longer being fit for purpose. Furthermore, keeping the content up to date was a cumbersome task for the internal marketing team. In short, it needed bringing up to date, with the ability to continually develop the website moving forward.

We worked with the marketing team at SJAC to take their vision, values, and history to combine it with a new website, taking a consultative approach to help them shape their requirements. This included a complete redesign and build of their website inside and out.

Due to the enormity of the task at hand and the emergence of the Covid-19 pandemic, we advised SJAC to deliver the website in a phased approach with the first phase concentrating on providing key information, seeking donations and welcoming volunteer applications.

Macbook Mockup St John Site
Mobile Mockup

The Solution

During phase one we looked at what SJAC really needed, to do so we held workshops with those within the organisation across multiple departments such as fundraising, training, supplies and more to define what was essential for them to continue the great job they do.

Our overall objectives included:

  • Creating a user-friendly CMS system
  • Creating awareness about St John Ambulance Cymru and all the excellent work they do
  • Increasing website traffic
  • Generating donations for the service
  • Attracting new, passionate and dedicated volunteers to help in fundraising activities
  • A responsive website that is compatible on Mobile, Desktop and Tablet devices

Phase one included the most necessary features, focusing on volunteer generation and donations due to the pandemic, with the majority of the scope to follow in further phases.

Following phase one, we began rolling out additional functionality including;

  • The ability to book and pay for training courses, which included complex logic and an integration with a custom CRM and Sage200.
  • A shop for selling branded merchandise and training course materials.
  • A new section highlighting the work they do with Children and Young People.
  • A new section for Fundraising team, including event listings.
  • A new Careers section which integrates with a bespoke HR platform.
  • Additional sections for subsidiary services, such as Patient Transport Services, which integrate with a bespoke CRM.

Following the successful delivery of the project, our Performance Marketing team worked with SJAC to manage a PPC campaign, using the Google Ads Grant, to generate brand awareness, donations, and volunteer applications.

What’s next

We continue to support SJAC via one of our website support plans as they continually develop the website based on user-feedback, trends, and data.

The website undergoes regular updates, introducing new features aimed at enhancing the platform’s functionality and user experience. Stay tuned for these updates!

Colleagues discussing work
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