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Established in 1907, BOS is dedicated to promoting the highest standards of orthodontic practice, education, and research.

The British Orthodontic Society (BOS) is a professional association that represents orthodontists in the United Kingdom. BOS provides a wide range of resources and support to its members, including continuing education courses, networking opportunities, and access to the latest research and developments in orthodontics. Its website serves as a hub for members, providing valuable resources, information, and news.

BOS - Logo
Mockup BOS Website
A dental model showcasing braces with flowers and decorative elements on the teeth, displayed on a tabletop next to potted plants.

The Challenge

In our collaboration with the British Orthodontic Society (BOS), we encountered several challenges that required thoughtful consideration. One of the primary hurdles we faced was the extensive amount of content present on the existing BOS website. With years of accumulated information and resources, it was imperative to streamline and organise this content effectively before proceeding with the migration to the new website. This process involved careful curation, culling redundant or outdated materials, and merging relevant content to ensure a more cohesive and user-friendly browsing experience for visitors.

Additionally, another key challenge was to develop the new website in a manner that empowered the BOS team to manage and update the site independently moving forward. This necessitated the implementation of a user-friendly content management system (CMS) and providing comprehensive training and support to the BOS staff.

A person in a white coat and gloves holds two dental models: one with braces and one with straight teeth.
Mobile mockup of BOS website
Smiling orthodontic consultant

The Solution

Our team of designers and developers collaborated closely with the British Orthodontic Society (BOS) to craft a tailor-made solution, leveraging WordPress and WooCommerce to build a bespoke website that meets their unique needs. The result is a cutting-edge platform that offers members seamless access to a wealth of invaluable resources. By prioritising a mobile-first approach, we ensured that the website delivers a consistent and user-friendly experience across all devices, from desktops to tablets and mobiles.

To achieve this, we conducted a comprehensive content audit of the old website, meticulously assessing and consolidating existing content to streamline the transition to the new platform. This process involved merging relevant materials and culling outdated or redundant content, optimising the website’s structure and usability. Furthermore, we introduced a dedicated members’ area, providing secure access to exclusive resources such as research papers, conference presentations, and training materials. We also integrated with WooCommerce, to allow users a secure and convenient online shopping experience for BOS’ recommended products.

In addition to these features, we also developed an online museum showcasing thousands of images dating back to 1900, offering a fascinating glimpse into the rich history of orthodontics. With its sleek and intuitive design, coupled with easy navigation, the new website serves as an engaging hub for members and those interested in membership to connect with BOS, stay informed about the latest developments, and actively participate in the vibrant community of orthodontic professionals.

We recognised the importance of equipping the BOS team with the necessary tools and knowledge to maintain the website autonomously, enabling them to efficiently publish new content, update information, and engage with their audience without relying on external assistance.

What’s next

Moving forward, our partnership with the British Orthodontic Society (BOS) remains focused on ensuring the continued success of their online presence. Through our website support plans, we provide ongoing assistance to BOS as they evolve and refine their website based on user feedback, emerging trends, and valuable data insights. This collaborative approach allows us to adapt and implement enhancements that align with BOS’s evolving needs and the evolving landscape of digital engagement.

As part of this ongoing support, the website will undergo regular updates to introduce new features aimed at further enhancing its functionality and user experience.

Colleagues discussing work
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