Charity PPC Agency: Google Ad Grants Management for Charities & Nonprofits

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Specialising in charity Google ad grants management, WebBox is proud to offer advice on Google Ads Grants for nonprofits. We take the time to understand your organisation and combine that with our expertise in Charity Google Ads (formerly Google AdWords) and knowledge of best practices in Google AdWords grants management to give you the boost you need.

Let’s make PPC work for your charity.

As a Google Accredited Agency, we fully support the lengths they have taken to encourage charities to use Google Ad Grants for nonprofits to reach their target audience. Such as the highly incentivising free ad spend made available to all nonprofit charitable organisations who use the Google Ad Grants Program. 

The Google Ad Grant offers up to $10,000 in Ad spend per month to charitable organisations. The Google ad grants program is available internationally, helping many nonprofits to make their voices heard while giving them digital space to create charity PPC campaigns that can further expand their digital marketing plans. With the massive incentive of free search advertising, you can't afford to not participate in the Google ads grants for nonprofits, but Google ads for charities can be challenging, so it's always best to work with a professional Google AdWords grants management firm such as WebBox. 

Through carefully selected keywords and knowledgeable Google ads grants for nonprofit management conducted by our charity PPC agency, this form of free advertising via the Google ad grants programme can lead to your charity being seen by potential donors as well as volunteers leading to more on-site conversions. 

That said, taking on Google Ad Grants Management alone can be daunting, and you should always be fully armed with the best possible charity AdWords management, support and advice provided from a reputable Google ad grants agency such as WebBox. So if you are looking at how do, you make sure that your charity PPC ads will increase traffic and secure conversions while still promoting a meaningful message? WebBox’s Google ad grants for nonprofit management team is here to help your charitable organisation reach new audiences with a highly cost-effective charity PPC strategy. Please don't hesitate to contact our Google ad grants agency if you have any questions.

Why Work With Us As Your Charity PPC Agency? 

Our charity PPC agency team has a unique level of expertise in PPC campaigns and each charity PPC campaign is individually accredited by Google. Our charity PPC agency is experienced in Google ads grants for nonprofit management. We will design a charity PPC campaign that reaches your objectives and goes above and beyond.

Once you’ve given us access to your Google AdWords grant account, we take on the day to day Google AdWords grants management so that you can take time to focus on your organisation as a whole, knowing that we will monitor charity PPC performance, make any adjustments needed and keep you up to date with regular Google grants for nonprofits reports that will show you what’s working and why.

If you’d like to find out more about how our Google ads for nonprofits experts in Google AdWords grants management can support you with Google ads for charities, don’t hesitate to contact us.

Charity Google Ads Grant Frequently Asked Questions

Google Ad Grants is a scheme by Google to support non-profit organisations by providing funding so that they can get in front of donors, volunteers and those who matter through Google charity PPC Ads. Each nonprofit qualifies for the Google AdWords charity program can get up to $10,000 per month in free ad spending. This substantial financial incentive makes Google ads for nonprofits a no-brainer for charitable organisations wishing to promote themselves online. If you have any questions about Google ads for charities, get in touch with the expert UK based charity PPC agency WebBox for an informal no-obligation chat.

In terms of advertising, the Google charity grant works in the same way as a standard Google Ad by displaying your message to those searching for similar terms. The difference is that instead of spending your own charity PPC budget if you qualify, you have access to up to $10,000 USD in free google ads advertising every month. If you require more information about the Google grant program and our Google grant management works, please speak to the WebBox Google grant program team today.

Firstly you need to make sure that you are eligible for the Google charity grant. This will depend on your country and you can see eligibility criteria here.

Next, you will need to set up a Google ad grants account specifically as a nonprofit; as part of the process, you will need to register with tt-exchange, the UK arm of TechSoup. Setting up your Google ad grants account is quick and easy to do, and you will also need to set up some kind of Google account; you may already have one for Google Analytics or YouTube, which will also work.

After taking these steps, you will need to fill in a quick and easy form with Google to apply for the Google charity grant with information about your charity, including the ‘validation token’ from TechSoup (for which you signed up) and your charity ID.

Yes, Google grants for nonprofits are beneficial for your charity PPC strategy. The fact that Google is willing to give up to $10,000 free in charity PPC advertising to charities and nonprofit organisations looking to do good in the world is excellent. Effectively, Google ad grants for nonprofits is free advertising; what is there to lose? Nothing! However, we highly recommend maximising the effectiveness of Google ads for charities; you employ a Google ad grant management team who will make sure your charity PPC campaign is fully optimised and firing on all cylinders. Contact Cardiff's best charity PPC agency today and discover why WebBox is so highly regarded in the Google ad grants for nonprofits space.

You must be eligible for the Google charity grant and not promote hate speech of any kind. Additionally, there are some limits on Google ad grants program budgets and charity PPC ad spends to be aware of when participating in the scheme. You can find those here.

  1. You can quickly drive traffic to your website or landing page with charity PPC because the people who are being advertised too will already have an interest in your organisation or similar nonprofits. This makes Google AdWords for nonprofits the most laser-focused form of online advertising available.
  2. Google is the number one search engine globally, meaning that it gets much more reach than its competitors and, therefore, increases your conversion. This, coupled with free advertising available with Google ads grants for nonprofits, makes charity PPC with Google a win, win situation.
  3. Google Ads have specifically put money aside to support charity PPC campaigns as they know how much they can increase website traffic as well as helping to reach potential donors and volunteers.

Not only can Google charity PPC Ads be a bit of a minefield when you first start doing them, but they also take time to run and optimise. By working with a charity PPC agency for a charity’s Google AdWords grants management, you have more time to focus on your organisation. At the same time, the charity PPC experts manage the day to day and focus on getting the best results for your charity.

Our team of charity PPC agency experts stay on top of the constantly changing landscape of charity PPC, meaning that we know how to optimise your campaigns and get conversions based on those changes. Additionally, we can report the noteworthy items to you with bi-weekly or monthly reporting rather than more minor modifications involved in the everyday running of your Google ad grants management campaign.

We provide regular reports for all Google ad grants for nonprofits client campaigns. We produce a charity PPC report based on your KPIs. Generally, these reports are bi-weekly or monthly, depending on the campaign's needs. You will also have a member of our team on hand to answer any questions you may have. Contact our Google ad grants company today to find out more.

There is a fee paid to WebBox for Google AdWords grant management of the charity PPC campaign; this will be made clear to you in your proposal. If you qualify for the Google Ads Grant, you won’t incur any additional fees unless you choose to have a separate Google Ads campaign that uses a different budget.

If you qualify for the Google Ads Grant, you won’t incur fees. The only exception is if you choose to create a separate Google Ads campaign outside of the Google ad grants program that uses the additional budget you may have. In this case, you would pay those fees directly to Google.

Typically you will get the Google ads for nonprofits grant within a few weeks if your charitable organisation qualifies for the Google Ads Grant. Contact our charity PPC agency today for more information about Google ad grants for nonprofits.

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