Charity PPC Agency: Google Ad Grants Management for Charities & Nonprofits

Google Partner Google Partner

Specialising in charity Google ad grants management, WebBox are proud to offer advice on Google Ads Grants for nonprofits. We take the time to understand your organisation and combine that with our expertise in Charity Google Ads (formerly Google AdWords) and knowledge of best practice to give you the boost you need. 

Let’s make PPC work for your charity.

As a Google Accredited Agency, we fully support the lengths that they have taken to encourage charities to use Google Ads to reach their target audience through offering free ad spend to nonprofits. 

The Google Ad Grant offers up to $10,000 in Ad spend per month to charitable organsations. The Google ad grants program is available internationally, helping a number of nonprofits to make their voices heard, while giving them digital space to create PPC campaigns that can further expand their digital marketing plans.

Through carefully selected keywords and knowledgeable ad grants account management, this form of free advertising can lead to charities being seen by potential donors as well as volunteers leading to more on site conversions. 

That said, taking on Google Ad Grants Management alone can be daunting. How do you make sure that your ads will increase traffic and secure conversions while still promoting a meaningful message?

Why Work With Us As Your Charity PPC Agency? 

Our charity PPC agency team has a unique level of expertise when it comes to PPC campaigns and are all individually accredited by Google. Our PPC experts will work with you to plan a campaign designed to not only reach your objectives but to go above and beyond. 

Once you’ve given us access to your ad grants account we take on the day to day management so that you can take time to focus on your organisation as a whole knowing that we will monitor  performance, make any adjustments needed and keep you up to date with regular reports that will show you what’s working and why. 

If you’d like to find out more about how our experts in charity Google Ads (formerly Google AdWords) management can support you with Google Ads for charities, don’t hesitate to contact us

Charity Google Ads Grant Frequently Asked Questions

Google Ad Grants is a scheme by Google to support non-profit organisations through providing funding so that they can get in front of donors, volunteers and those who matter through Google Ads. Each nonprofit that qualifies can get up to $10,000 per month in ad spend.

In terms of advertising, the Google charity grant works in the same way as a normal Google Ad by displaying your message to those who are searching for similar terms. The difference is that instead of spending your own budget, if you qualify you have access to up to $10,000 USD in advertising every month.

Firstly you need to make sure that you are eligible for the grant. This will depend on your country and you can see eligibility criteria here

Next you will need to set up a Google account specifically as a nonprofit, as part of the process you will need to register with tt-exchange, the UK arm of TechSoup. Setting up your account is quick and easy to do, and you will also need to set up some kind of Google account, you may already have one for Google Analytics or YouTube which will also work. 

After taking these steps you will need to fill in a quick and easy form with Google to apply for the grant with information about your charity, including the ‘validation token’ from TechSoup (which you signed up to) and your charity ID.

Yes, Google Ads are an incredibly useful tool in any digital marketing strategy and the fact that Google is willing to give up to $10,000 to charities and organisations who are looking to do good in the world is excellent. Effectively, Google ad grants for nonprofits is free advertising, what is there to lose?

You must be eligible and not promote hate speech of any kind. Additionally there are some limits on budgets and ad spend to be aware of when taking part in the scheme. You can find those here.

  1. You can easily drive traffic to your website or landing page because the people who are being advertised too will already have an interest in your organisation or similar nonprofits 
  2. Google is the number one search engine in the world meaning that it gets much more reach than its competitors and, therefore, increases your conversion
  3.  Google Ads have specifically put money aside to support charity ppc campaigns as they know that how much they can increase website traffic as well as helping to reach potential donors and volunteers

Not only can Google Ads be a bit of a minefield when you first start doing them, they also take time to run and optimise. By working with a digital agency for charity’s Google grant management you have more time to focus on your organisation while the experts manage the day to day and focus on getting the best results for your charity. 

Our team of experts stay on top of the constantly changing landscape of PPC meaning that we know how to optimise your campaigns and get conversions based on those changes. Additionally, will bi-weekly or monthly reporting we can report the noteworthy items to you rather than smaller changes.


Yes, we produce a report based on your KPIs. Generally these reports are bi-weekly or monthly depending on what the campaign needs. You will also have a member of our team on hand to answer any questions you may have. Contact our Google ad grants company today to find out more.

There is a fee paid to WebBox for managing the campaign, this will be made clear to you in your proposal. If you qualify for the Google Ads Grant you won’t incur any additional fees unless you choose to have a separate Google Ads campaign which uses additional budget.

If you qualify for the Google Ads Grant, you won’t incur any fees. The only exception to this is if you choose to create a separate Google Ads campaign which uses additional budget you may have. In this case, you would pay those fees directly to Google.

Normally you will get the grant within a few weeks if your organisation qualifies for the grant. Contact us today for more information about Google ads for nonprofits today.

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