As a Google accredited partner, we fully support the lengths that they have taken to encourage charities to use Google Ads to reach their target audience, through offering free ad spend to nonprofits.
The Google Ads Grant offers up to $10,000 in media spend per month to charitable organisations which apply and qualify for the grant. The Google Ad Grants programme is available internationally, helping a number of nonprofits to make their voices heard, while giving them digital space to create PPC campaigns that can further expand their digital marketing plans.
Through a strategic approach and knowledgeable account management, this form of free advertising can lead to charities being seen by potential donors as well as volunteers, leading to more on-site conversions.
That said, taking on the management of a Google Ads Grant campaign alone can be daunting, as there are a number of standards that you have to comply with, beyond the normal regulations set by Google. So, why not talk with us today and see how we could help you meet your goals.
Why Work With Us As Your Charity PPC Agency?
How do you make sure that your ads will increase traffic and secure conversions while still promoting a meaningful message? Our charity PPC agency has a unique level of expertise when it comes to PPC campaigns and are all individually accredited by Google. Our PPC experts will work with you to plan a campaign designed to not only reach your objectives, but to go above and beyond with transparent reporting and direct access to your account manager.
Once you’ve given us access to your Google Ads Grant account we take on the day-to-day management, so you can take time to focus on your organisation as a whole, knowing that we will monitor performance, make any adjustments needed and keep you up-to-date with regular reports that will show you what’s working and why.
If you’d like to find out more about how our expert team can support you with Google Ads for charities, don’t hesitate to contact us.