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Website Copywriting

Copywriting is more than the words you see on a page. It has the ability to captivate someone and give them a reason to work with your brand.

When you're looking for professional website copywriting services, you want a copywriting agency that you can rely on to create copy that reflects you and your business in a way that reaches out to your target audience. Everything that you've seen online has been written for that purpose. Writing for the digital space is different from traditional forms of marketing and advertising.

Whether you're looking for website copy, in-depth blog articles, social media posts, white papers — we can support you with all of it. Content marketing should be an integral part of your overall strategy, and our copywriting services make it easy for you to get your message across.

What can we help you with? 

As a copywriting agency, here are some of the services we can offer: 

  • Website copywriting service
  • Copy-editing of existing materials
  • Content translation (Welsh language)
  • Blog writing service
  • Case study writing service
  • Whitepaper creation service 
  • Ad copy for PPC campaigns
  • In-depth content research
  • SEO copywriting 
  • Tone of Voice workshops and guideline

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Why work with us as your copywriting team? 

You need an agency that understands your brand, resonates with your target audience, can reliably meet deadlines, and understands the purpose of your site — that’s where we come in. At WebBox, we’re experts in content marketing.

Our team is made up of creative writers, all with experienced backgrounds in such subjects as journalism, and a solid understanding of SEO copywriting, who can craft creative and compelling copy for a variety of audiences, in a tone of voice that suits your brand. 

As well as writing, copywriting for websites involves skills such as researching, interviewing, proofreading and editing. This combination is required to create copy that is not only insightful but also interesting to the reader, and can grab their attention in a matter of minutes.

Whatever you're looking for in terms of online content, we take pride in the art of making every word count. 

To find out more about our copywriting and copy-editing services, contact us today, and we can talk about how we can support your next project and make your copy work harder for you. 

How can we help?

Let's start the conversation...

Common Questions

Anything you see that is written on a website is referred to in the industry as website copy: every sentence, phrase, even what you're reading now! Good website copywriters work to reflect brands through carefully-constructed content that is written with your target audience in mind.

In some instances our clients provide all of the content, and in other instances they require our assistance. Either way, we’re happy to help where we can.

You may already have copy on your website that you quite like, but which needs a bit of a polish; for this, we have an excellent copy-editing service. This means that we'll take your existing content and ensure that it has the correct tone of voice, grabs your website visitors’ attention and focuses on conversions. 

Want to start from the beginning? Our collaborative copywriting service can help you create great copy that your customers and stakeholders will love.

Usually the client will do this, unless otherwise specified. Either way, we will provide you and your team with a training session on how to use the content management system (CMS) so that you’re comfortable with the process.

We would recommend a ToV guide. Not only will this mean you have something to reference in the future, but it will also be a guide for new team members and any contractors or freelancers you choose to work with.  

Looking for some support on creating your own ToV? Get in touch with us to discuss one of our ToV workshops.

It's similar to what they say about building a house: it always takes longer than you expect. Getting what you want to say from your brain on to a page and then making that appealing to your customers is a challenge! 

While we all write a lot day to day, writing for a website takes a certain level of training and skill — which is why working with us can save you a lot of time and effort! That’s why we offer our copywriting service to support people just like you.

As we always say, never underestimate how long this will take!

Writing with SEO in mind is all about making sure you have the right keywords within the content, at the correct frequency (no “keyword stuffing” folks!) and writing them in a natural way. Also, don't forget that good SEO includes using headings and having a good balance of copy and imagery, so that your readers will remain engaged.

Our top 3 tips are as follows: 

  1. Consider your target audience. What will they be looking for? What problems do they have? How can you solve them? Keep that in mind while creating website content. 
  2. Remember to keep it short, sweet, and to the point - people have busy lives! 
  3. Having trouble? Ask a copywriter for some help! Collaboration can be so fruitful when it comes to creative work.

Think about your brand’s tone of voice and what you want to say to your target audience. What's important to your brand and your customers? Your website should do more than just sell a product or service. It should tell the story of your brand’s expertise, and illustrate to people that they want to work with you based on your values and way of working, as well as your successes.

This is entirely dependent on each page, the images you use, the keywords you are trying to target, the number of words on competing pages within search engine results pages (SERPs) and the type of website that you have. As a general rule of thumb, you're looking at 400-1,000 words per page for SEO purposes.

This really depends on your business; if you work with international customers and clients, it would be a good idea to look into translation services to ensure that you're not losing out on potential customers. We may be based in Cardiff and London, but we’ll be happy to discuss your requirements further.

If, however, the majority of your work is based in the UK and you're not looking to branch out internationally just yet, this is something that can wait until a later date.

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Get in touch to talk about your project

01Good fit?

We like to meet and get to know you. We find it helps to see whether we are a good fit.

02Your brief

Great news if you’ve already got a brief - we’d love to see it. If not, let’s chat as we can help with that.

03The process

There’s no cookie-cutter model here. Ask us how we adapt the process to each project.

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