Social & Care Home Marketing

When someone starts looking for a care home for a parent, it isn’t a happy afternoon’s browsing. They’re worried, they’re short on time and they’re making one of the hardest decisions of their life. The first place they look is online. If your website is slow, hard to read, or doesn’t answer their questions, they’ve moved on to the next provider before they’ve picked up the phone.

WebBox helps care providers win those enquiries. We build the website and run the marketing, so the family who finds you online actually gets in touch, books a visit, and moves in.

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Marketing for care homes, care groups and social care

We work with the full range of care providers. Single residential and nursing homes. Multi-site care groups. Supported living, and local-authority social care teams. Wherever you sit, our care home marketing has one goal: your online growth. We aim to:

Fill beds
Lift occupancy
Grow enquiries
Reduce dependency on paid directories and third-party referrals

Care is a high-trust decision and families do their homework. So your website has to do more than look tidy. It has to build confidence fast, show your CQC rating and your reviews where people can see them, and make it effortless to get in touch or arrange a visit.

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How we help care providers fill beds

Most care marketing agencies stop at the marketing. We build the website too, and that matters more than it sounds. A campaign can bring exactly the right family to your site, but if it’s slow to load on a phone or the enquiry form is buried three clicks down, that lead is gone. When one team builds and markets, nothing falls through the gap.

It also means accessibility is there from the start. A good number of the people reading your site are older, or have a visual or motor impairment, or are a stressed relative reading on a phone in a hospital corridor. Every site we build meets WCAG accessibility standards, and we guarantee your homepage hits 90% or higher in Google’s PageSpeed tool before it goes live. For care, that’s the difference between an enquiry and a bounce.

Every website we build comes with a six-month code guarantee, and we’ve been building and supporting websites since 2008. We don’t disappear after launch. Instead, we stick around to squash bugs, add new features and refine your code over time.

Trusted by care providers

We work with Voyage Care, one of the UK’s leading care providers, supporting over 3,500 people across residential care, supported living and in-home support. They came to us for a website that reflected their standing in the sector and brought in better-quality enquiries.

The site we designed and built did exactly that. In the six months after launch, the share of website enquiries that turned into genuine opportunities rose from 10% to 31%. That’s more than three times as many qualified leads. Organic traffic grew alongside it, and homepage sessions were up 47%.

“WebBox took the time to understand our goals and worked closely with us from discovery through to launch. Their creativity, expertise and commitment have delivered a fantastic website designed with our users in mind.” – Holly Taylor-Gale, Marketing Manager, Voyage Care

Read the Voyage Care case study

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Our care marketing services

Wherever your enquiries are leaking, we can help. Everything here is built for care, not adapted from another sector.

Care home SEO

When a family searches for care in your area, you want to be the provider they find first. Our care home SEO gets you visible for the terms families and social workers actually use, from ‘care homes near me’ to location and condition-specific searches. It’s steady, compounding visibility that reduces how much you have to spend on directories and ads over time.

Care websites that convert

Fast, accessible, and easy for your team to update, built around how families search and decide. Because we build the site and run the marketing together, the two actually pull in the same direction and accessibility is there from day one for older and less confident visitors.

Care home advertising and paid campaigns

Google and social ads that reach families at the exact moment they start looking for care, without pouring budget into the wrong audience. This is the fast lever when you’re opening a new home or need to fill beds quickly. Learn more about our performance marketing services.

Social media for care homes

Families will often check you out on social media before they ever enquire. It’s where the life and warmth of your care home comes across, and where reassurance gets built. We’ll help you use it to earn trust, not fill a feed.

Ongoing support

Someone to keep the site fast, secure and current, so your team can get on with running the care home. In 2025 our average support response time across all tickets was 1 hour 27 minutes.

Brands that trust us

Let’s talk about your care marketing

If your enquiries have gone quiet, or you’re opening a new home and need it full, let’s have a conversation. Tell us where you’re at and we’ll tell you honestly whether we can help.

Apply for a free digital audit

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Home care marketing FAQs

How do you help a care home fill beds?

We start with where the enquiries are leaking. Sometimes it’s visibility and families in your area simply aren’t finding you. Sometimes the site is bringing people in but losing them before they enquire. We fix the website and the marketing together, then measure enquiries and admissions, not clicks.

Do you do SEO for care homes?

Yes, and it’s one of the most cost-effective things you can do. Good care home SEO gets you found by families searching for care in your area, month after month, without paying for every click. It can take time to build, but it keeps working long after a paid campaign stops.

What kinds of care providers do you work with?

Single residential and nursing homes, multi-site care groups, and supported-living services. Whether you run one home or fifty, the aim is the same: reach the right families at the right time and make it easy for them to enquire.

Why does accessibility matter so much for care websites?

Because of who’s reading. Many of your visitors are older, or have a disability, or are a relative under real stress. An accessible site is easier for all of them, and it’s increasingly a legal expectation too. Every site we build meets WCAG standards.

How do you market a care home, and what should the strategy include?

There’s no single channel that fills beds, so a good care home marketing strategy uses a mix and starts from your occupancy goal. In practice that means a website built to convert enquiries, local SEO so families in your area find you, and an active Google Business Profile with recent reviews, because your CQC rating and your reviews do a lot of the persuading. Add paid advertising for when you need enquiries in quickly, and clear measurement so you know which channels actually bring residents in.

Social media belongs in the mix too. Families will often check a home’s social media before they enquire, and it’s where the warmth and daily life of your home comes across in a way a brochure can’t. Used well, with genuine photos and reviews, it reassures a nervous family that yours is a good place.

The best strategies also account for your different audiences: the person moving in, the family paying, and the social worker or discharge team making the referral. The thread running through all of it is trust, because families are making an emotional, high-stakes decision, and your marketing has to reassure as much as it promotes.

Does social media work for care homes?

Facebook is usually the priority, because that’s where the families making care decisions tend to be. Instagram suits the more visual side, and LinkedIn earns its place if you’re recruiting as well as marketing. Keep the content real: activities and events, staff spotlights, a resident’s story shared with proper consent and the small everyday moments that show what your home is actually like.

Two things are worth remembering. Social media is as valuable for hiring care staff as it is for winning enquiries, which counts for a lot when staffing is tight. And always get consent before you post residents, with safeguarding front of mind. Set expectations honestly too: social rarely drives enquiries on its own, but it builds the trust that makes your website and search work harder.

How quickly will we see results?

Quick wins like local visibility and a faster, clearer site can show within weeks. Building strong SEO rankings for competitive care terms can take several months. We’ll be straight with you at the start about what to expect and when.

Social & Care Home Marketing

Marketing for care homes, care groups and social care

How we help care providers fill beds

Trusted by care providers