How could we sum up 2025 without talking about AI? This year, AI has continued to transform how we deliver high-impact work for our clients. While we’re harnessing AI to streamline the mundane and repetitive tasks, rest assured that we remain firmly behind the wheel. Our team continues to focus on the high-value thinking, creativity, and strategic decision-making that drive results. Behind the scenes, we’ve been refining internal processes, uncovering new efficiencies, and finding smarter ways to generate insights and improve performance.
We also established our AI Working Group, bringing the team together each month to explore practical opportunities to enhance our output, elevate client experience, and introduce new ways of personalising website experiences. The result has been faster delivery, better-quality work, and more data-driven decisions across the board.