Choosing where to focus your digital marketing budget isn’t always straightforward, especially when PPC and SEO both promise strong results but work in very different ways. Many marketers struggle to understand which channel will deliver the biggest impact, or how to use them together to improve performance.
In this webinar, we unpack how PPC and SEO actually differ in practice, outline the strengths and limitations of each, and guide you through the factors that should influence your decision. We also reveal why these channels are most powerful when planned in tandem rather than in isolation.
Whether you need to maximise a tight budget, increase lead generation, or improve the returns from your current activity, this session will equip you with practical guidance to make more confident, informed choices.
In the webinar, we explore:
- How PPC and SEO compare, from speed and visibility to longevity and cost control
- The core considerations that determine which channel is the best fit for your organisation
- Advice on budgeting, prioritisation, and performance measurement
- Actionable tactics for integrating both channels, such as shared keyword insights, coordinated messaging, and SERP coverage
- The common pitfalls that limit results and how to avoid them
- A dedicated Q&A where we tackled real scenarios and challenges raised by attendees
Watch the full webinar recording below
