Technical SEO

Your website might be visually appealing and rich in content, but without a strong technical foundation, it can fail to perform in search results. Technical search engine optimisation (SEO) is the backbone of online visibility, ensuring your site is fast, secure, and easy for search engines and large language models (LLMs) to crawl. At WebBox, we help organisations in the health, leisure & tourism, and sports sectors eliminate technical barriers, improve search rankings, and get found by their target audience.

A man sitting at a desk is smiling while looking at a computer monitor in an office setting with a green wall and a plant in the background.

A woman with long hair and glasses sits at a table during a meeting, looking to the side. In the foreground, the edge of a man's face and the screen of a laptop are visible.

Person drawing architectural designs on a transparent board with a white marker, with blurred lights and modern interior in the background.

Why Technical SEO Matters

Search engines reward websites that are fast, secure, and easy to navigate. Issues such as slow loading speeds, crawl errors, broken links, or poor site structure can all undermine your organic performance, regardless of how strong your content or paid campaigns might be.

Technical SEO ensures these problems are identified and resolved, so your site can be crawled easily by search engines. By enhancing your website’s technical SEO, we lay the groundwork for growth, enabling you to achieve greater visibility, engagement, and conversions.

Two individuals are seen from behind, collaborating on a flowchart with sticky notes on a glass board, in a modern office space with hanging lights.

Our Approach to Technical SEO

Our process starts with a detailed technical audit to identify the hidden problems that may be hurting your site’s performance and visibility. From this, we build a clear action plan tailored to your organisation’s goals, ensuring that improvements deliver both short and long-term impact.

From there, we work through the issues that our audit has flagged, which may include aspects such as improving page speed and server response times, through to tagging content to signal types of content (FAQs, videos etc). Your website’s structure is streamlined so that search engines can easily understand your content, helping your most valuable pages achieve higher visibility. We also make sure your site meets the latest standards for security and Core Web Vitals, so it not only performs well in rankings but builds trust with your audience.

Whether you’re preparing for a new website launch or want to unlock the full potential of your current site, our work ensures your technical foundation gives you the visibility, speed, and stability to grow.

How can we help?

A good starting point is to arrange a call to understand your requirements further and explore how we can strengthen your website’s technical foundation to improve your website’s search performance.

Alternatively, if you’re wondering which technical issues are holding back your organic growth, why not make the most of our free digital audit?

We’re offering a free audit to organisations that want to reach the next level with a data-driven approach. Our team will provide a detailed playback session, walking you through our findings and recommendations so you know exactly what actions will deliver the greatest impact.

Two people sit at a conference table in an office. One person is facing the other and appears to be speaking, while the other listens attentively. A yellow notepad is on the table.

Let’s start a
conversation

> Schedule Meeting > Contact Us

contact@webboxdigital.co.uk

02920 09 19 29 | 020 7112 9233

Send a message

Book a meeting

Technical SEO FAQs

What is Technical SEO and why is it important?

Technical search engine optimisation focuses on improving the behind-the-scenes elements of your website so search engines can crawl, index, and rank it effectively. Without it, even well-designed sites with great content can struggle to perform in search results. Technical SEO tackles issues like page speed, site architecture, crawl errors, and mobile usability, ensuring your site works with search engines, not against them. By creating a strong technical foundation, your website can attract more organic traffic, perform better across marketing channels, and deliver a seamless user experience.

How does Technical SEO improve website rankings?

Technical SEO improves rankings by making your website faster, more secure, and easier for search engines to understand. Google rewards sites that load quickly, are mobile-friendly, and have clean structures free from crawl errors. Optimising site speed, Core Web Vitals, and internal linking helps search engines index your key content efficiently, while fixes like HTTPS and structured data boost credibility and visibility. These improvements also enhance user experience, keeping visitors on your site longer, which can further strengthen your rankings over time.

What are the most common Technical SEO issues?

Some of the most common Technical SEO issues include slow page speeds, crawl errors, broken links, redirect chains, and duplicate content. Many websites also suffer from poor mobile optimisation, missing HTTPS, and unoptimised Core Web Vitals, all of which can damage rankings and user experience. These issues can prevent search engines from properly indexing your content, reducing visibility for important keywords. A thorough Technical SEO audit helps identify and resolve these problems, ensuring your website performs at its best and ranks competitively.

How long does it take to see results from Technical SEO?

Results from Technical SEO typically start to show within 8 to 12 weeks, though timelines vary based on the size of your site and the complexity of the issues fixed. Quick improvements, like fixing broken links or improving page speed, can yield faster results. More extensive updates, like restructuring your site architecture or implementing structured data, may take several months as search engines re-crawl and re-index your pages. Ongoing monitoring is essential to maintain results and adapt to algorithm changes.

Is Technical SEO different from on-page and off-page SEO?

Yes, Technical SEO is different from on-page and off-page SEO (though some might argue it’s part of on-page SEO!). On-page SEO focuses on optimising your website’s content, including keywords, meta tags, and headings. Off-page SEO centres on backlinks and external signals that build authority. Technical SEO, however, deals with your website’s infrastructure, ensuring it loads quickly, is mobile-friendly, secure, and easy for search engines to crawl and index. All three areas work together, but without a strong technical foundation, on-page and off-page efforts may not deliver their full potential.

How can improving page speed help my SEO?

Improving page speed can significantly boost your SEO because Google uses speed as a ranking factor and slow sites frustrate users. A fast website keeps visitors engaged, lowers bounce rates, and increases conversions – all positive signals for search engines. Optimising page speed often includes compressing images, enabling caching, and reducing code bloat, all of which make your site faster across devices. With Google’s Core Web Vitals now key ranking factors, fast-loading pages can directly improve both visibility and user experience.

Does my business need ongoing Technical SEO?

Yes, all websites can benefit from ongoing Technical SEO. Websites evolve over time, with new pages, content, and features added, which can create errors or slow performance. Search engines also update algorithms frequently, meaning what’s technically sound today may not be tomorrow. Regular audits help maintain speed, security, and crawlability, ensuring your website continues to rank well and provide a seamless experience. Ongoing Technical SEO also supports your broader marketing efforts by improving conversion rates and maximising ROI from organic and paid traffic.

How do Technical SEO audits work?

A Technical SEO audit examines your website’s backend to identify problems impacting performance and rankings. Using tools like Google Search Console, SEMrush, GA4, Sentry, and Hotjar, we analyse page speed, mobile optimisation, site architecture, crawl errors, and security issues. Once issues are identified, we create a clear action plan prioritising fixes based on their potential impact. Implementing these improvements ensures your site is technically sound, easier for search engines to index, and capable of ranking more competitively, while also improving user experience.

Will Technical SEO help my paid campaigns too?

Yes, Technical SEO can boost your paid campaigns by improving page speed, mobile usability, and overall site performance. Google Ads rewards fast, user-friendly sites with higher Quality Scores, which can lower your cost-per-click and improve ad visibility. Faster, more reliable landing pages also reduce bounce rates and increase conversion rates, ensuring your ad spend delivers more value. By improving the technical foundation of your website, both your organic and paid channels can achieve better results and ROI.

Can Technical SEO improve conversions?

Absolutely. Technical SEO enhances the user experience, which directly impacts conversions. A website that loads quickly, is mobile-friendly, and has a clear structure encourages visitors to stay longer and take action, whether that’s making a purchase or filling out a form. Secure, HTTPS-enabled sites also build trust, which is vital for e-commerce and organisations handling sensitive data. By removing friction and improving usability, Technical SEO helps turn more of your paid and organic traffic into leads or customers.