Google Ads is becoming increasingly driven by AI. Targeting, bidding, creative and even the landing page selected for an advert can now be influenced by automation.
Used well, these tools can help advertisers respond to changing search behaviour and find opportunities that manual campaign management may miss. Used without the right inputs and controls, they can also waste budget, weaken reporting and make it difficult to understand what is actually driving results.
In this webinar, we’ll explore how Google Ads is changing as we head into 2027. We’ll look at AI Max, Performance Max and automated campaign features, while explaining where marketers should embrace automation and where human judgement and clear guardrails still matter.
In this session, you’ll learn:
- How AI is changing search campaigns, targeting, bidding and creative
- What AI Max and Performance Max mean for advertisers heading into 2027
- Which data, tracking and creative inputs help automated campaigns perform effectively
- Where to retain control and how to test automation without exposing your whole budget
Join us live for our CPD-accredited webinar, or register to receive the recording if you can’t attend.
Please use your business email address when registering so we can share the recording and insights with you.
