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Will Roberts |

A person wearing headphones works on a desktop computer and a laptop, editing a photo with sunlight shining through a window in the background.

Video has become a vital part of digital marketing, SEO and PPC campaigns – and if it hasn’t made its way into your digital marketing plan yet, then you may want to reconsider.

Thanks to mobile searches, social media channels and live streaming, video is fast becoming the go-to marketing tool to reach consumers. According to YouTube, mobile video consumption grows by 100% every year, while Cisco predicts that by 2020, nearly 80% of consumer traffic on the web will be through video. If these statistics alone haven’t convinced you to reach for your smartphone or camera, perhaps these will…

Video increases conversion rates

We all want more website traffic and higher conversion rates – and video has proven to be one of the best ways to achieve both. Video content has also been linked to increased lead generation, higher conversions and higher click rates. According to Forbes, embedding videos in your landing page can increase conversion rates by 80%, while adding a video to your email marketing can boost click-through rates by 200-300%. This happens because…

People want to see videos

According to Forbes, people spend a third of their time online watching videos. Omnicore statistics revealed that around 5 billion YouTube videos are viewed on average every day, while Hubspot’s **link:** recent research shows that 45% of people watch more than an hour of Facebook or YouTube videos a week. It’s also estimated that product videos can increase sales by almost 150%, with Google estimating that almost half of internet users look for video content when considering a purchase. Translation: people love video — and there’s no sign of this trend down. Which means…

Video increases brand awareness

According to Hubspot, over 50% of internet users prefer video content over emails, social, and blogs. Their research also shows that 80% of customers remember a video they’ve watched in the last month. This is arguably one of the video content’s biggest strengths. Not only are customers more likely to remember video content — and your brand — but they’re also more likely to engage with it and share it, which in turn extends your online reach. And in case we couldn’t sing video’s praises any more, there’s one more thing…

Video is cost-effective

With its more mainstream presence, the good news for businesses of all sizes is that video is now more cost-effective than ever. If you have a smartphone, then you have all you need to create a simple yet high-quality video campaign that you can upload to your website, social media channels and YouTube. If you’re really not confident shooting videos — or don’t know where to start — then it’s worthwhile investing in a professional who can help you create and implement a strategy that gets results.

Want to see how your business could be adopting video content to bring your brand to life and optimise your outreach, leads and conversions? You can get advice from our video marketing pros by dropping us a line here.

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