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Will Roberts |

A person sitting on a leather couch working on a laptop in a room filled with various green plants.

We are in an era where trends switch up on a daily basis and keeping up is a task in itself! Google has launched its new and improved Google Trends platform, which is an important tool for businesses looking to grow their online presence. The updated platform comes with new features and improvements, making it easier for businesses and organisations to stay up to date with the latest trends in their industry and create effective marketing strategies.

One of the key updates to the platform is the addition of real-time data. Yes, you heard it right, users can now see real-time trends and search data as it happens, providing a more accurate picture of what people are searching for at any given moment. This can be incredibly helpful for businesses looking to create timely and relevant content, promotions, and campaigns.

Another improvement to the platform is the ability to view trends across different countries and languages. This means businesses can now see what topics and keywords are trending in specific regions and languages, making it easier to create targeted marketing campaigns that resonate with their target audience.

Google Trends has always been a valuable tool for businesses looking to stay on top of the latest trends and stay ahead of their competition. With the new updates, the platform is now more useful than ever. If applied correctly, businesses can use Google Trends to gain insights into what their customers are searching for, identify opportunities for growth, and make informed decisions about their marketing strategy.

For example, suppose a business sees that a particular product or service is trending in their industry. In that case, they can create content or promotions and landing pages around that product to capitalise on the trend. Alternatively, if a business sees that a certain keyword is declining in popularity, they may want to shift their focus to other keywords that are gaining traction.

In addition, Google Trends can also be used as a tool for SEO. By analysing search data and identifying trends, businesses can optimise their website content to target the keywords that their customers are searching for. This can help improve their search engine rankings and drive more traffic to their website.

The portal can be used to explore daily search trends as well as real-time search trends. Here’s an example of how you can add your own search terms and compare them to other search terms as shown in the screenshot below. It has customisable features such as selecting the region, timeline, category and many other filters.
Google Search trends screenshot showing the cost of living crisis, recession and minimum wage search volumes for past 90 days

On the other hand, exploring real-time search trends has never been easier. As you can see in the screenshot below, the platform lists real-time searches and the engagement they received. This is a good way to keep up with trends!

screenshot of google trends top 5 most searched topics in the past 24 hours

Overall, with real-time data, language and country-specific trends, and insights into customer search behaviour, businesses can use this platform to stay ahead of the curve and make informed decisions about their marketing strategy. So are you ready to grow your online presence and utilise this tool to its best ability? Feel free to get in touch with our expert team and request a free digital audit for your performance marketing. We can help take your results to the next level with a unique and tailored approach.

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