Laptop showing website conversion rates
Tom Randall / Wednesday, 13th January 2021

10 features that your website must have in 2021 to improve conversions

So you've got a website, but you're not content with the conversion rate? Or, maybe you're ready to make some improvements to your website to get the most out of it? Alternatively, you're interested in the latest trends/features that you could incorporate on your website?

If you can relate to these questions, then you’ll want to watch the webinar below.

During this webinar, Will shared our philosophy that a website should be looked at as a product which regularly evolves based on data. We break this down into 3 areas; Hypothesise, Test and Pivot. Coming from this perspective, Will then shared 10 features that your website must have in 2021 to improve conversions.

In short, these include;

#1 - Advanced Tracking

#2 - Speed is King

#3 - A killer one-liner

#4 - Sticky CTAs

#5 - Personalisation

#6 - Structured Data

#7 - SSL Certificate

#8 - Pixels

#9 - Accessibility

#10 - Chatbot


We hope that you found this webinar useful and that it leaves you with tangible takeaways to help you improve your website's conversion rate.

Can we help? Would you like a free audit of your website? Then please get in touch here as we would be happy to help.

Get in touch to talk about your project

01Good fit?

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02Your brief

Great news if you’ve already got a brief - we’d love to see it. If not, let’s chat as we can help with that.

03The process

There’s no cookie-cutter model here. Ask us how we adapt the process to each project.