Conversion Insights is designed to help you reduce assumptions and increase conversions on your website. By leveraging Hotjar, a powerful behavioural analytics tool, we provide three levels of service—Insights Silver, Insights Gold, and Insights Platinum. Each plan offers varying degrees of insights and recommendations tailored to enhance your website’s performance based on user data.
Conversion Insights
Silver
Gold
Platinum
The Insights Silver plan is ideal for organisations seeking foundational insights into their website’s user behaviour and a data-driven list of recommendations to enhance performance.
How we will monitor user’s behaviour on your website
We start by integrating Hotjar with your website and ensuring that you have the correct tracking and events in place using GA4. This integration allows us to track unlimited heatmaps and record user sessions, capturing essential data on user interactions. Additionally, we may create a survey that will appear to website users to gather their direct feedback. We also recommend updating your Privacy Policy to state that Hotjar is being used.
What insights will we gather
We aim to gather a range of comprehensive data during the 30-day tracking period, including:
- Heatmaps to visualise user engagement, identify areas of high and low interaction, and track how far users scroll down key pages
- Recordings of user sessions to understand navigation patterns and pain points
- Frustration and engagement scores to pinpoint user difficulties and satisfaction levels
- Up to 3 surveys and feedback widgets to collect direct user input on their experiences and suggestions
Report and playback session
After the 30-day data collection period, we compile a comprehensive report detailing our findings and recommendations. This report is shared during a playback session to walk you through the data and suggested improvements.
The Insights Gold plan is perfect for organisations that require deeper insights, including tracking key user journeys and detecting console errors, along with a robust set of recommendations.
How we will monitor user’s behaviour on your website
We start by integrating Hotjar with your website and ensuring that you have the correct tracking and events in place using GA4. This integration allows us to track unlimited heatmaps and record user sessions, capturing essential data on user interactions. Additionally, we may create a survey that will appear to website users to gather their direct feedback. We also recommend updating your Privacy Policy to state that Hotjar is being used.
In addition to the features offered in the Silver plan, we leverage the ‘Scale’ Hotjar plan for more advanced data collection. This includes setting up funnels to track key user journeys and using advanced filters to analyse specific user segments.
What insights will we gather
With the Gold plan, we gather more detailed and extensive data, including:
- Heatmaps to visualise user engagement, identify areas of high and low interaction, and track how far users scroll down key pages
- Recordings of user sessions to understand navigation patterns and pain points
- Frustration and engagement scores to pinpoint user difficulties and satisfaction levels
- Up to 3 surveys and feedback widgets to collect direct user input on their experiences and suggestions
- Funnels to track and analyse key user journeys, helping to identify drop-off points and optimise conversion paths
- Trends to understand how user behaviour changes over time and identify patterns
- Console tracking to detect and log JavaScript errors and other technical issues affecting user experience
- Advanced filters to segment and analyse data based on specific criteria such as device type, location, or user actions
Report and playback session
After the 30-day data collection period, we compile a comprehensive report detailing our findings and recommendations. This report is shared during a playback session to walk you through the data and suggested improvements.
The Insights Platinum plan is designed for organisations that not only want comprehensive insights but also need a follow-up audit to assess the impact of implemented recommendations.
How we will monitor user’s behaviour on your website
We start by integrating Hotjar with your website and ensuring that you have the correct tracking and events in place using GA4. This integration allows us to track unlimited heatmaps and record user sessions, capturing essential data on user interactions. Additionally, we may create a survey that will appear to website users to gather their direct feedback. We also recommend updating your Privacy Policy to state that Hotjar is being used.
In addition to the features offered in the Gold plan, we leverage the ‘Scale’ Hotjar plan for more advanced data collection. This includes setting up funnels to track key user journeys and using advanced filters to analyse specific user segments.
Furthermore, we extend the monitoring period to 60 days, split into two 30-day segments—before and after implementing recommendations. This allows us to track improvements and validate the effectiveness of our recommendations.
What insights will we gather
The Platinum plan provides the most thorough data collection and analysis, including:
- Heatmaps to visualise user engagement, identify areas of high and low interaction, and track how far users scroll down key pages
- Recordings of user sessions to understand navigation patterns and pain points
- Frustration and engagement scores to pinpoint user difficulties and satisfaction levels
- Up to 3 surveys and feedback widgets to collect direct user input on their experiences and suggestions
- Funnels to track and analyse key user journeys, helping to identify drop-off points and optimise conversion paths
- Trends to understand how user behaviour changes over time and identify patterns
- Console tracking to detect and log JavaScript errors and other technical issues affecting user experience
- Advanced filters to segment and analyse data based on specific criteria such as device type, location, or user actions
- Additional insights from the extended monitoring period to assess changes post-implementation
- Comparative analysis to measure the impact of our recommendations on user behaviour and website performance
Report and playback session
We provide an initial report and playback session after the first 30 days. Following the implementation of recommendations, we conduct a second 30-day monitoring period, culminating in a follow-up report and playback session. This allows us to discuss the impact of changes and suggest further improvements if necessary.
Follow up audit
A key feature of the Platinum plan is the follow-up audit. This includes:
- A supplementary report evaluating the effectiveness of the implemented recommendations, comparing pre- and post-implementation data
- A follow-up playback session to discuss the additional findings and any further steps needed to continue optimising your website.
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