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Visual Identity

Your visual identity is about more than just how your brand looks. It's about showing your brand's personality, capturing the spirit of who you are, and finding the right way to share it with the world through the right lens.

Consider some of the biggest brands in the world. You see two golden arches and know it's a McDonalds in the distance. The tick on a pair of trainers? They're Nike. An apple on a computer or phone? It's an Apple product. These logos are iconic and are excellent examples of brand corporate identity.

Your logo and visual identity are the building blocks to your brand. 

As well as being able to ensure that you're recognisable, these should share who you are and communicate this to your customers. 

Are you a brand that is aimed at young people and want to show that you're exciting, fun and loud? Or are you all about making people feel relaxed and calm, that your brand is there to help? These things should be reflected in your visual branding. 

As part of this, we help clients with their branding assets to support them by providing an excellent graphic design service.

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Why Work With Us To Create Your Visual Identity? 

Our team of experienced graphic designers will work with you to understand your brand and how it should be positioned.

Here's what we can help you with: 

  • A unique logo design that can be used across all mediums
  • Creating a colour palette that will share the spirit of your brand 
  • Branding guidelines to define how your brand assets should be used and applied
  • Fonts and typography 
  • Tone of voice definition and guidelines to make sure you stay consistent when communicating 

One of the most important parts of working with a design team is that there is a creative collaboration. You know your brand better than anyone, so it's important that you can give information to a designer who can then create something that truly represents your brand, values and message to the world. That’s why we aim to work as a team, using our creative knowledge and your vision to inform our visual identity design work. 

We work with our clients to identify what is important to them and what they want to say. Do they want to be typography-based or image-based? What do they want the visuals to represent?

Get in touch today and let's talk about how our graphic design services can help you develop your visual identity.

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Common Questions

Visual identity is a part of your brand, and is what makes you stand out from the crowd. By taking the time to create a brand style, you’re making yourself recognisable, giving an identifier to your audience, and helping them get to know you better. 

From the logo you use, to the fonts that are associated with your brand, each of these choices makes a statement about your business and should be at the centre of your marketing strategy.

There are a number of ways you can develop your visual identity, and arguably one of the most important is understanding what will resonate with your audience. What will make them see a logo, a colour palette, written content etc and associate it with your brand? What do you want the colours and fonts that have been used to say about your brand? 

Start by taking the time to create mood boards, think about how you want to be perceived, do some research into your industry and competitors and don’t be afraid to ‘think big’... after all, what’s the worst that could happen? This, and more, will be a good starting point for creating a visual identity for your brand.

Branding looks at your brand as a whole, including multiple elements such as your values and the message you want to communicate to potential customers. Visual identity on the other hand, while a part of branding, focuses on logos, shapes, fonts, colour palettes etc.

When you’re considering brand identity elements it is important to remember to do the following:

  • Undertake marketing research and be aware of what others in your industry are doing with their brands
  • Make sure that your brand represents who you are and how you want to be portrayed — it’s all about personality
  • Be consistent and know what message you’re trying to convey

To be a successful brand you need to keep in mind 3 crucial aspects: consistency, values and communication. By keeping these things in mind, throughout all aspects of the marketing and planning process, you’ll be able to continue moving forward towards being a successful brand.

The 3 kinds of logo are typographic, imagery, and those that combine both. Each of these types of logo have their place and there are some incredibly successful examples — but what do they consist of? 

Typographic: As the name suggests, these are based on typography rather than images. While visually they may seem more simplistic, they need to be more creative due to the fact they incorporate the company name and need to reflect the personality in the design, rather than relying on images. Such logos include NASA and Google. 

Imagery: These focus on the image being the most important part of the logo. Taking an image that represents the brand and can be recognisable. Such logos include Shell and Nike. 

Combination: These use both images and words to create a logo that includes both. When creating a logo like this you are making sure that people know the name of your business and the core of your offering in visual form. Such logos include Starbucks and Domino’s Pizza.

Yes, this is called a wordmark logo. Many businesses use these to represent their brand. It’s simplistic, gets to the point and is recognisable to your target audience. However, don’t forget that while you may only want words, there is still an element of design - the font, weight and colours you use for your logo can become instantly recognisable. The Disney font, for example, is known around the world, even if you used it for another word other than Disney.

Your website design should be consistent with your branding and the visual elements you share across all platforms, both online and offline. Your website should use the same colour palette, fonts, style and imagery, and incorporate it in a way that is complementary so that your users would recognise that it’s your website.

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Get in touch to talk about your project

01Good fit?

We like to meet and get to know you. We find it helps to see whether we are a good fit.

02Your brief

Great news if you’ve already got a brief - we’d love to see it. If not, let’s chat as we can help with that.

03The process

There’s no cookie-cutter model here. Ask us how we adapt the process to each project.

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