Members of the WebBox team having a meeting

Paid Social Media Marketing Agency

Did you know… that according to Hootsuite, organic reach is still on the decline. The average reach for an organic Facebook post is down to 5.2%. (For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%). 

From numbers like these, it’s clear to see that paid ads on social media have become an essential part of a digital marketing strategy. The ability to connect with millions of people around the world in a matter of seconds with carefully-constructed social media ads. After all, marketing and social media go hand in hand. 

Paid Social Media isn’t new, but with such a range of platforms, how do you know where you should be placing your budget, or what kind of ad campaign you should run? 

No matter your industry or sector, there will be a way in which you can use social ads as part of your digital marketing to increase potential leads, raise brand visibility and reflect your brands personality, voice and offering to a whole new range of potential customers. To make the most of any paid social campaign, you need to know who you’re targeting, where they’re more likely to be, and what you should be looking at in terms of ad spend to reach your goals. It can all seem a little bit daunting, but that’s where the WebBox team comes in.

What Are The Benefits of Paid Social Ads 

You’ve heard a lot about it, but what are the actual benefits of paid ads? Here’s just a few of the main benefits: 

  • Boost your brand visibility online
  • Greater visibility when using paid ads compared to posting organically
  • The opportunity to reach new clients or customers 
  • The potential to increase website traffic, form fills, sales etc depending on your aims 
  • Advanced targeting
  • A/B split test audiences, ads, landing pages and more with ease
  • Gain further data and insights into who is interested in your brand, coupled with insights on your competitors ads
  • Direct control over your spend and transparent reports

Want to discuss how you can incorporate paid social into your marketing plans?

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Why Work With Us As Your Paid Social Media Marketing Agency? 

We have in-house social media marketing experts who can help you determine the best way to reach your target audience through platforms such as Facebook, Instagram, YouTube, LinkedIn, TikTok and Twitter. 

With in-depth knowledge of each platform and how to get the best return for your budget, our team will work with you to understand your brand, your audience, your social ads objectives. Armed with this information, we will define clear KPIs which we will work towards in order to deliver a tangible return on investment in line with your objectives.

Whatever the platform, we offer a full social advertising management service, including audience profiling, ad design, optimisation, testing and reporting. You can leave our experts to manage the day-to-day monitoring so that you can focus on your business instead. 

We’ll also be able to talk you through reports to help you understand what’s working and why, and how you can use the data gained through ads to inform your wider marketing strategy. 

Want to get started on boosting your social media campaigns with paid advertising?

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Common Questions

There are two main types of social media activity: organic and paid. Organic social media is when posts are published to a social media platform with no paid spend behind them. This method is normally used to keep up with consistent posting to loyal followers, although as noted above, the impact of organic is falling each year. 

Here at WebBox we focus on paid activity. This is where social is supported by a paid strategy to get adverts in front of a target audience to support business goals. Our offering includes supporting clients with their social media strategies, using data driven insights to create paid campaigns that will boost their brands through a range of social channels.

Generally speaking, social media platforms charge less per-click or per-engagement than search engines such as Google and Bing. Of course, this depends on a range of factors including the competitiveness of the sector; however, when comparing organic posts and paid ads, platforms will promote paid content — after all, that’s what you’re paying for. 

This approach also allows you to enhance your targeting down to a granular level. You will also benefit from being able to see additional insights, and be able to apply these findings to your wider marketing strategy.

Yes, we provide reports that are based on your KPIs. Generally we share reports with our clients weekly, bi-weekly or monthly, depending on what the campaign needs. As part of this, your dedicated paid ads specialist will be on hand to answer any of your queries or questions about the report, and discuss the results in more detail.

The fee is split into two parts. Part of it is paid directly to the platform — whether that’s Facebook, Instagram, TikTok etc. The second goes to WebBox as your paid social marketing agency, to manage your ads — this will be made clear in your proposal.

The click costs and media spend are paid directly to the platform by the client — this means that you have full control and transparency over your budget and ad spend.

In short, all of the ones you’d expect: Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok — you name it, we’ve worked on it, and we’re always keeping an eye on the latest social trends so that we can inform our clients on what to look out for next. 

Our specialists can support you with paid ads on any of these channels. Which channel you use is dependent on a number of factors, such as whether your business is B2B or B2C, the age of your audience, location, objectives, sector etc. We will be able to help guide you on the best platform to place paid ads on.

We also run programmatic campaigns across a wide range of third party websites to further support paid ads campaigns that are looking to scale up.

Paid ads are used to promote a product or service to a targeted audience as part of a social media strategy. These ads are a cost-effective approach to raise brand awareness, and can be undertaken through displaying creative advertisements or sponsored marketing messages. 

There are a number of reasons that a business may invest in paid ads: to promote a specific event or offer, for lead generation, to reach new customers — the list goes on. No matter what your reason, one of our specialists will be able to give you all the information you need.

We are pleased to work across all sectors and industries to support businesses with paid social campaigns. Whether you’re looking to increase lead generation or brand awareness, to point new customers to your eCommerce store or latest webinar, we’ve done it! Have something a little different? Get in touch with us — we love a challenge.

Paid social media advertising means that you can hyper-target who view your ads by location, gender, interests or hobbies — gaining you potential customers. You can also see where you’re spending your money, and what ads work for your business. Organic content has its place, but it is much more likely to be seen by existing customers and followers, rather than by anyone new.

A paid ads specialist, also known as a social media marketing consultant, works with clients to determine how paid social marketing can benefit the business and meet the paid social media strategy. They will manage the day-to-day campaigns, including creating campaigns, targeting your audience, optimisation, monitoring results, and reporting to you in a way that helps you understand your ROI.

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Get in touch to talk about your project

01Good fit?

We like to meet and get to know you. We find it helps to see whether we are a good fit.

02Your brief

Great news if you’ve already got a brief - we’d love to see it. If not, let’s chat as we can help with that.

03The process

There’s no cookie-cutter model here. Ask us how we adapt the process to each project.

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