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Programmatic Display Advertising Agency

We believe that one of the most effective ways to scale a digital campaign is through a data driven approach. That’s why we create innovative programmatic campaigns for our ambitious clients, designed to deliver results.

Programmatic advertising is defined as buying digital advertising space in real-time, with computers using data to determine which ads to buy and how much to pay for them through smart technology. In using this approach, your target audience can be located and targeted in a hyper focused way that will benefit your campaign exponentially.

Getting the most out of our Programmatic Advertising Service

Because of the pace at which programmatic advertising is evolving and the huge number of options available online, it can be overwhelming. It’s ok if you find programmatic advertising a bit of a minefield - that’s why we’re here to help.

As part of our paid advertising services, we offer programmatic advertising management so that you can spend more time on your business and let us handle the day to day management of your campaign. The systems we use offer access to premium inventory at a fraction of the cost of a direct buy.

Want to find out how programmatic advertising can support you? Do you already have a programmatic campaign that you would like us to audit?

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Why Work With Us As Your Programmatic Advertising Agency?

Being a leading programmatic media agency, we’re proud to offer a quality service to our clients, working with us includes a range of benefits including global access to all major Ad Exchanges including programmatic access to publishers such as The New York Times, CNN, BBC, eBay, LinkedIn, and Forbes — to name just a few.

By using several programmatic platforms, we can work with you to choose the most appropriate avenue depending on your requirements. We also work with you to set a daily budget with a low minimum spend that works for you in relation to your KPIs as well as having full access to platforms that will allow you to see exactly where your budget is going. 

To ensure that your campaigns can focus on what’s important to you, whether that’s brand awareness, product sales etc., we use a variety of performance goals including CPM, CPC and CPA to monitor performance. 

Additionally you will have access to our expertise and a dedicated point of contact within our team including monthly reporting that will show your spend and roi. All of our team members are experienced across a range of industries and sectors, meaning you will benefit from broad advertising knowledge.

Do you want to find out more about how programmatic advertising can support your next campaign?

How can we help?

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Common Questions

Programmatic digital marketing is a method of using advanced technology to automate real-time bidding that allows advertisers to reach their target audience in a specific and highly targeted way.

As part of the Google Marketing Platform, we have access to DoubleClick, which is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DoubleClick is considered the ‘premium’ platform for programmatic campaigns, giving us a competitive advantage over other programmatic marketing companies.

Programmatic advertising is perfect for enterprise-level digital marketing campaigns. Looking to find out if your business could benefit from programmatic advertising? Get in touch with our expert team here.

Programmatic advertising is when software is used to purchase digital advertising space using machine learning and algorithms to purchase the space. This differs from traditional ad buying which would require manual intervention, quotes and human negotiation.

RTB stands for  Real Time Bidding and is a form of programmatic ad buying. This is the process of bidding on space sold through publishers through an auction model in an online exchange. In this instance the highest bidder wins, all in the time it takes to load a webpage. 

Programmatic on the other hand includes guaranteed direct buying, preferred deals and private exchange buying, meaning that you know there will be a place for your ad, rather than taking the risk of bidding. 

Both have their merits, however, it is worth chatting to an expert to ensure you’re making the right decision for your business.

In order to be successful it’s all about getting your ads in the right places with the support of smart technology that can buy digital space automatically. To do so, however, you need access to the right kind of media. 

Most companies will struggle to get access to the best media, therefore they might need to do individual media buys or sign up to a software platform which buys in bulk - these can be quite costly. However, WebBox is one of the few programmatic advertising companies that has access to Google’s programmatic service meaning that we are able to provide you with the best platform and strategy to materialise tangible results.

Programmatic is, in fact, a form of PPC.

While Programmatic display is based on an auction where you either win the spot for your banner or you don’t win at all, PPC is an auction where 8-10 bidders gain a space on the first page of results.

Programmatic advertising isn’t tied to a single platform, such as Google. While Google Ads do offer access to all of the pages in their ecosystem. However, overall programmatic advertising will offer access to Google’s advertising ecosystem combined with others such as AdForm, AppNexus, Rubicon project and Amazon.

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Get in touch to talk about your project

01Good fit?

We like to meet and get to know you. We find it helps to see whether we are a good fit.

02Your brief

Great news if you’ve already got a brief - we’d love to see it. If not, let’s chat as we can help with that.

03The process

There’s no cookie-cutter model here. Ask us how we adapt the process to each project.

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