Three members of our team discussing digital marketing strategies

Paid Ads Management

Do you want to generate targeted traffic, scale your business and achieve a tangible return on investment? Our Pay-Per-Click (PPC) campaigns will kick start your marketing and get your business seen.

We spend most of our time online, meaning advertising has changed, and paid search and social is at the heart of digital marketing. 

By allowing you to target your audience accurately, adjust your creative approach and call to action in real-time and see the results quickly, paid advertising allows you to learn quickly and pivot once you know what's going to work for your business. No matter what industry or sector your business is in, paid advertising should be part of your marketing strategy

Why Choose Us As Your Pay Per Click Agency?

To have successful PPC campaigns that result in conversions, you need experts that know how to optimise digital marketing campaigns within the ever-evolving space that is digital marketing, including pay-per-click and Google Ads. 

Unlike many other PPC agencies, we work transparently with each of our clients, as an extension to their marketing team. By taking the time to understand your business goals, who you are and what you want to achieve, we work collaboratively to work towards the agreed KPIs. When combining our team's PPC advertising expertise and extensive knowledge with your objectives, we can create digital campaigns that drive growth and materialise a ROI.

As part of your business's digital strategy, we will undertake extensive keyword research based on your target audience(s) and create ad copy / creative ads that converts, as well as providing PPC management services that you can rely on.

Our Paid Search Accreditations

We pride ourselves on our relationships, and as a Google Partner and Bing Accredited Agency, we prioritise training for our team, so that we stay up to date with the latest developments and your business can benefit from staying ahead of your competitors. 

Our PPC experts will work with you to plan a campaign designed to not only reach your objectives, but to go above and beyond. No matter what platform you are looking to work on, our team has years of experience that will enable them to guide you on the approach that will get you the best ROI. 

We work across all of the main search engines (including Google, Bing and YouTube), social media networks, as well as programmatic channels, to ensure that no matter where your ideal customer is looking, we can focus our efforts on getting your ads seen through carefully-created and targeted paid ad campaigns.

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Our Expert PPC Team

When you work with one of our PPC experts to manage your campaign, you have access to knowledge, experience and platforms. For example, our close working relationship with Google gives us access to beta features and allows us to be one step ahead, while providing industry insights that will direct the campaign’s growth. 

As a specialist paid ads agency, we encourage our team to keep up with any new training that becomes available, which is how we achieved our Google Ads Specialist accreditation - we are one of the few PPC agencies in the UK to have achieved this. Because of this, throughout the whole process you will have a dedicated point of contact in our Google Accredited team, who is fully trained to assist you throughout your campaign with ease.

Additionally, our clients are kept up to date with the progress of their campaign, including frequent and transparent reporting that will bring clarity and insight into your data, focusing on the things that matter - KPIs, conversions and ROI. 

As your PPC agency, we will help you take your ads to the next level with carefully thought out, data driven solutions that focus on getting your ideal customers to your website or landing page. 

Are you ready to take your digital marketing to a new level, and consider how pay per click campaigns can help you achieve your objectives? Do you already have a paid ads campaign that you would like us to audit?

But how do you get the most from PPC? 

You need to perfectly optimise your campaign so you can get results using well-researched keywords, a clear target audience, pin-point targeting, accurate tracking and a great landing page. This is where our PPC management services can help!

Want to find out how PPC can boost your business? Already running a paid ads campaign - why not request a free audit of your campaign?

How can we help?

Let's start the conversation...

Common Questions

Outsourcing your PPC management means that you have more time to focus on your business, while the experts manage the day-to-day optimisation, content creation and reporting. Our experienced team stay on top of the constantly changing landscape of PPC, meaning you can trust us to keep you in the loop about the things that matter and new features which you could take advantage of.

Yes, as part of working with us we’ll provide you with regular reports that are based on your KPIs. As agreed upfront, we will send weekly, bi-weekly or monthly reports, depending on your campaign needs.

The fee is split into two parts — part of it is paid directly to the platform, whether that’s Google, Bing, Facebook, YouTube, TikTok etc. The second goes to WebBox as your PPC agency, to manage your ads - this will be made clear in your proposal.

The click costs and media spend are paid directly to the platform by the client. This means that you have full control over your budget and ad spend.

In short: all of the platforms you’d expect as a paid search agency. Google, Bing, Facebook, Twitter, YouTube, Instagram, LinkedIn and TikTok — you name it, we’ll help you produce targeted and creative ads that will support your campaign.

Don’t forget we also run programmatic campaigns across a wide range of 3rd party websites, to further support your digital marketing strategy.

Pay-Per-Click (PPC) is used to advertise online and direct traffic to websites, landing pages, etc. It is used as an online advertising method and can be used across search engines such as Google and Bing, on social media sites such as Facebook, Instagram and Twitter, or on 3rd party websites that have advertising space for sale.

Much like traditional advertising, you pay for the space and messaging that you want in order to get in front of your customers where they are most likely to see you. Many businesses and organisations will use a PPC management company as we have access to sector insights which can benefit the campaigns along with the fact that we stay up to date with the latest features and trends.

We have no limits on the sectors and industries that we work with, and are proud to work with companies and organisations of all shapes and sizes. Whether you’re looking to increase brand awareness, lead generation, sales or sign ups to your next webinar, we’ve been there and done that!

You can add your AdWords agency to your Google Ads account by following these simple steps. Firstly, log in to your account and find your customer ID, email this to your agency. Once they have requested access you will need to grant it, this can be found in your manager account where you will have the option to link existing accounts. Next, click the gear icon in the top right corner and go to account settings, then go to account access. You will see an option to accept the request — click yes and you’re done! Having trouble? Just drop us a call and we can help you.

While both have their place, PPC has many benefits — from having firm control of your spend to using A/B testing to understand what works best for your target audience. If you want to increase brand awareness, sales, enquiries and position yourself ahead of your competition, PPC allows you to dominate the top of the page on search engines, and gives you more exposure and clout on social media.

A pay-per-click agency is a collection of specialists who work with numerous clients to provide guidance on what kind of paid advertising they use as part of their marketing strategy and manage their campaign performance based on their KPIs. 

Whether you’re looking to increase your presence on Google through Google Ads or focus your efforts on social media ads, a good PPC agency will be able to help you understand where you should be placing your ads depending on your aims, target audience, insights and budget.

In short, you'll probably get a wide variation of quotes but it's important to compare apples with apples. As you've probably heard, you get what you pay for.

At WebBox, we either charge a fixed monthly fee or a percentage of your media spend budget, depending on the campaign and your preferred way of working. We'll make this really clear from the outset as no-one likes any hidden fees!

A paid ad specialist works with a client to help guide them on the best way to optimise their paid advertising campaigns. Using their knowledge of PPC advertising, through channels such as Google Ads, Microsoft Advertising, YouTube and social media platforms, they work to create a strategy that will increase meet your objectives (e.g. sales, generate leads, etc.) and give you a high conversion rate, all while undertaking the day-to-day PPC campaign management and then presenting the results to you in an easy to understand report.

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Get in touch to talk about your project

01Good fit?

We like to meet and get to know you. We find it helps to see whether we are a good fit.

02Your brief

Great news if you’ve already got a brief - we’d love to see it. If not, let’s chat as we can help with that.

03The process

There’s no cookie-cutter model here. Ask us how we adapt the process to each project.

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