Welsh Gymnastics


Welsh Gymnastics (WG) is the National Governing Body (NGB) for gymnastics in Wales. With a rich history spanning decades, Welsh Gymnastics continues to be a beacon of athleticism, skill development, and sportsmanship.

At its core, WG aims to nurture a love for gymnastics while nurturing talent and supporting athletes on their journey across all levels. Through an extensive network of clubs, coaches, and dedicated professionals, Welsh Gymnastics offers a supportive environment that fosters personal growth, physical well-being, and the development of life skills. 

The NGB felt that their website didn’t promote the benefits of excitement of the sport to their target audience, and felt the brand had become dated. As they were set to go to the Commonwealth Games soon after, they wanted a rebrand project before heading to the games, with the new website being launched shortly afterward. Welsh Gymnastics wanted the new website to have clear user journeys for the different audience groups; children learning gymnastics in schools/ clubs, parents of children involved in gymnastics, professional/ competing gymnasts, instructors, trainers, and businesses. They were looking to update their website to a modern design that engaged their users and members through effective UI/UX. 

Our Approach

All of our projects at WebBox are thoroughly and methodically planned. Our approach to this project was Agile-based, and our team collaborated closely with Welsh Gymnastics to understand their goals and requirements for the new website. Our team proposed redesigning WG's website with a custom theme to address their issues. We then moved on to the design phase, where we created page layouts keeping in mind the branding, positioning, graphics, accessibility, user experience, and call to actions. For WG, we also created new logo concepts, typefaces, colour palettes, and brand guidelines. Throughout the process, we used Agile methodologies such as daily standups, iterative feedback loops, and sprint-based development. Following the completion of the design process, our development team verified that the website was built in accordance with the scope, designs, and project plan. Following that, extensive internal testing across all key devices and browsers was carried out. The testing process was critical for incorporating any feedback received, ensuring that the website is search engine optimised, and that proper tracking is in place. Finally, after all of the testing and CMS training, the website went live!

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At the time, Welsh Gymnastics was set to be on the world stage ahead of the Commonwealth Games, so we ensured that their brand reflects their knowledge and professionalism while showcasing that they’re a modern organisation. Using our expertise in web development, we created a bespoke solution for Welsh Gymnastics and built their new website using WordPress. We designed their new website to be user-friendly, with a clean and modern design. The website was designed to be responsive making it easy to use on desktops, tablets, and mobiles. As per the clients requirements, one of the special features in their new site was a video header to show some of the talented gymnasts that the team works with. We included top-level icons to important information such as finding gymnastics, events and courses and incorporated a welcoming tone in the content as per the brand guidelines.

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The new Welsh Gymnastics website has only recently launched, so we’re monitoring it on a regular basis. Once the data has been collected and reviewed, we’ll update this section with the results!

We continue to support WG regularly and are in the middle of additional phases of work, so keep your eyes peeled for updates over the coming months.

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01Good fit?

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02Your brief

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03The process

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