To show that Welsh Athletics were ready to support their athletes and members to the next level they needed a new website that had their users in mind.
As the governing body of athletics in Wales, Welsh Athletics needed to reflect that they were a modern membership organisation that could cater to the needs of their athletes - especially when this includes over 9,000 registered athletes and more than 95 active clubs. With so many looking to them for information and advice, they needed one place where it was all available.
While there was already a website in place, it was showing signs of its age and wasn’t fit for the future of athletics development in terms of functionality. Going forward Welsh Athletics needed a site that not only looked fresh but could also offer bilingual functionality, personalised content and positioned them as a sports body leader - which is where we stepped in to help.