Tikiboo is a growing activewear brand, with a love for bright colours that are loud and fun – wearers love that the brand makes them stand out. Whether they’re working on a home workout, hitting the gym, or getting out and about for a run, these clothes are more than an outfit, they’re a conversation starter for those who want to stand out.
To ensure that they were reaching the right audience, the team at Tikiboo approached us as they wanted to strategically grow their brand and online presence – resulting in more online sales.
Despite amassing a significant following on Facebook, with a remarkable rate of repeat orders from loyal followers, Tikiboo faced difficulty in attracting new audiences.
Hence, the primary challenge revolved around acquiring new customers at a reasonable cost per acquisition.
To get Tikiboo out there and increase their brand awareness, we worked with them to create a paid ads campaign across multiple channels. As a brand that was looking to entice those who are active, fit and generally a younger demographic, it was decided that social media advertising would be a key part of the campaign, as would Google.
Working closely with Tikiboo’s marketing team, we manage campaigns across the following channels:
Tikiboo already had a strong audience, with their releases selling out in minutes, however, the key to growth was promoting their lines to a wider audience. While working with the team we were able to get on the right channels, solidify their goals and KPIs as well as ensure that all messaging and content was on track.
Managed by our team of experts, Tikiboo were able to relax knowing that while they remained in control of the spend and direction of the campaign, our PPC specialists would be running the day-to-day strategy, creation, optimisation and reporting.
By being proactive and ambitious we were also able to get ahead of the curve and plan our TikTok strategy, as the platform has quickly become one of the most popular for young people and those who dare to be different – a perfect match for Tikiboo. This is an on-going relationship and we’re looking forward to seeing the future of the brand across social channels.
The partnership has led to a tangible increase in sales – at a whopping 175% increase. This is also reflected in a 15% increase in conversion rate and a 100% increase in new users.
We look forward to continuing to work with Tikiboo on their PPC and paid social media strategy to reach new potential customers and further expand.
Having previously undertaken our digital marketing in-house, we identified the need to use a specialist partner to take our campaigns to the next level. After choosing WebBox, we have grown our paid ads campaigns whilst retaining a positive ROI, with the primary focus to acquire new customers for the brand. It’s been exciting to work with WebBox and hear the ideas they have for us – most recently, to trial a campaign on TikTok over the coming months. Thanks to the team at WebBox and we look forward to continuing our partnership!
Daniel Jobbins, Co Founder and Creative Director, Tikiboo
