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Tikiboo

Background

An exciting activewear brand needed to engage with existing customers, get in front of new customers and scale internationally.

TikiBoo is a growing activewear brand, with a love for bright colours that are loud and fun - wearers love that the brand makes them stand out. Whether they're working on a home workout, hitting the gym or getting out and about for a run, these clothes are more than an outfit, they’re a conversation starter for those who will stand out. To ensure that they were reaching the right audience, the team at TikiBoo approached us as they wanted to strategically grow their brand and online presence - resulting in more online sales.

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Solution

To get Tikiboo out there and increase their brand awareness, we worked with them to create a paid ads campaign across multiple channels. As a brand that was looking to entice those who are active, fit and generally a younger demographic, it was decided that social media advertising would be a key part of the campaign, as would Google. 

Working closely with Tikiboo’s marketing team, we manage campaigns across the following channels:

  • Google Shopping and Search Ads
  • Facebook Ads
  • Instagram Ads
  • TikTok Ads

Tikiboo already had a strong audience, with their releases selling out in minutes, however, the key to growth was promoting their lines to a wider audience. While working with the team we were able to get on the right channels, solidify their goals and KPIs as well as ensure that all messaging and content was on track. 

Managed by our team of experts, Tikiboo were able to relax knowing that while they remained in control of the spend and direction of the campaign, our PPC specialists would be running the day-to-day strategy, creation, optimisation and reporting.

By being proactive and ambitious we were also able to get ahead of the curve and plan our TikTok strategy, as the platform has quickly become one of the most popular for young people and those who dare to be different - a perfect match for Tikiboo. This is an on-going relationship and we’re looking forward to seeing the future of the brand across social channels.

Are you looking to increase your brand awareness and social media presence? Do you need to get your brand in front of a new audience?

Get in touch

Having previously undertaken our digital marketing in-house, we identified the need to use a specialist partner to take our campaigns to the next level. After choosing WebBox, we have grown our paid ads campaigns whilst retaining a positive ROI, with the primary focus to acquire new customers for the brand. It's been exciting to work with WebBox and hear the ideas they have for us - most recently, to trial a campaign on TikTok over the coming months. Thanks to the team at WebBox and we look forward to continuing our partnership!
Daniel Jobbins Co Founder and Creative Director at Tikiboo Ltd

Results

We were pleased to support TikiBoo with a successful increase in sales - at a whopping 175% increase. This is also reflected in a 15% increase in conversion rate and a 100% increase in new users.

We look forward to continuing to work with TikiBoo on their paid social media strategy to reach new potential customers and further expand.

Let's start the conversation!

Get in touch to talk about your project

01Good fit?

We like to meet and get to know you. We find it helps to see whether we are a good fit.

02Your brief

Great news if you’ve already got a brief - we’d love to see it. If not, let’s chat as we can help with that.

03The process

There’s no cookie-cutter model here. Ask us how we adapt the process to each project.

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