Our team worked in partnership with Premier to fully grasp their mission, vision, values and brand guidelines — so that we could consider these aspects and make them an integral part of the design and development process.
Centred around Premier’s short and long term objectives, the new Premier Christian News website reflects their branding guidelines, allows their users to engage with the organisation, has a seamless user experience, and is compatible across all device types. With user experience (UX) at the heart of the design, the new website is quick to load, intuitive to navigate and interactive, with content that’s easy to access, share, and engage with.
To ensure that they really had a next-level connection with their audience, they also wanted to personalise the experience. To do so, we integrated Personyze (an app that uses AI to provide relevant experiences that drive engagement and conversions). This technology allows the site to serve relevant news content and articles to individual users based on the previous articles they’ve read and topics they’ve searched for or engaged with — giving people a reason to come back.
We also integrated a range of analytical tools that allow Premier to customise the user experience in line with the data and insights they receive. This also provides editors with a dashboard so they can see at a glance which articles are gaining traction in real-time.
Of course, to lead in this sector, you need to also factor in growth. With this in mind, we made the front end of the site fully multilingual ready so that Premier has the functionality in place to expand to a wider audience.
Additionally, to ensure that staff could keep up with the fast-paced world of 24-hour news, the site’s content management system needed to be easy to use, something we had in mind when creating their CMS. We later provided on-site CMS training in London to ensure the editors were comfortable with the process and workflow.
The CMS also gives news authors access to a variety of templates to suit each individual article (such as video templates, text-only based templates, banner-focused templates and infographics). Contributors also have the ability to create both infographics and interactive timelines via the CMS, with an additional approval step required before their content is published.
