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Perfect Stays

Background

As a leading provider of exceptional holiday homes in the UK, Perfect Stays needed a booking website and customer portal to match.

As a leader in luxury and unique holiday homes in Cornwall, Devon, Somerset and Dorset, Perfect Stays won't give you an average experience. In fact, they take pride in their unparalleled bespoke service to help their guests plan and truly enjoy their stay, be it a family holiday, special occasion, short break or romantic retreat.

To reflect this, they needed to work with an agency that understood the importance of bespoke and tailored experiences - thankfully, it's something we know a thing or two about. 

We were commissioned to create a new website that would encapsulate their brand alongside a customer portal to reinstate their position as a market leader. This project would not only elevate the brand, but would also provide Perfect Stays with additional features such as, including the ability to book a break online, manage a booking and set preferences using the portal.

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Solution

To reflect their offering, we developed a bespoke user-friendly content management system and integrated the industry-leading CRM, iPro. As an added benefit we also ensured that the CMS not only powered the Perfect Stays’ applications but also the website and portal of the sister brand, The Beach House Company.

Due to our ongoing relationship, we were immediately able to understand the requirements of the project and define the scope of work. Working within their brand guidelines, and understanding their vision, we collaboratively worked through each phase of the project. Some of the core features included: 

  • Search functionality improvements e.g. high-quality filters with more options and flexibility
  • The integration of eCommerce to allow customers to book online
  • Integrating with iPro Software, HotJar, Google Services and Salesforce
  • Enabling customers to purchase and redeem gift vouchers
  • The ability to save properties into a favourites folder
  • A truly mobile-first user experience
  • A property owner portal for advanced management and reports of their property
  • A guest portal to allow guests to manage their booking(s), customise their stay and easily access useful information

By working with the Perfect Stays team closely we were able to successfully create a website and management system that gave them the functionality they needed while also reflecting the bespoke nature of their brand. 

Are you a holiday rental business looking to refresh your website or integrate with a CRM such as iPro? Or are you looking to make online bookings smoother on your website?

Contact us

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Results

Following working together the Perfect Stays website saw a 12% decrease in bounce rate, 20% increase in average session duration, due to online booking now being available and the ease of the user journey.

In addition, the team saw a  50% increase in organic traffic due to the fact that the new website improved on-page SEO and therefore increased visibility to potential holiday makers.

Let's start the conversation!

Get in touch to talk about your project

01Good fit?

We like to meet and get to know you. We find it helps to see whether we are a good fit.

02Your brief

Great news if you’ve already got a brief - we’d love to see it. If not, let’s chat as we can help with that.

03The process

There’s no cookie-cutter model here. Ask us how we adapt the process to each project.

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