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Gastric Balloon Group

Background

As the only specialist gastric balloon provider, The Gastric Balloon Group (GBG) needed to ensure that they were being seen by those who would benefit from their services. They help those who have struggled with their weight for years and are uniquely positioned to help those struggling in a vicious cycle of dieting with limited success. 

To ensure that their offering was seen by their target audience, we were tasked with the management of an existing Google Ads campaign in order to increase conversions.

Solution

Working alongside the GBG team, we were able to understand their ambitions and targets. To start with, we audited the existing campaigns in order to look for the low hanging fruit which would result in an immediate improvement. Following this, we deep-dived into the campaign structure, targeting, keywords, bidding strategies etc in order to further optimise the campaigns. This is now regularly monitored and optimised to get the best results for GBG, whilst also  adding additional locations around the UK as the business continues to scale.

In addition, we monitored the auction insights tool, which gave us a strategic overview of GBG’s position compared to competitors in their ad ranking. This included reviewing, monitoring and adjusting the ad copy, developing multiple versions of the same ad and closely monitoring which did better in terms of impressions and clicks - important metrics in any campaign. In doing so we were able to choose the most advantageous ad.

Our approach meant that the team at GBG could hand over the day-to-day management of their ads and let us take care of making sure that they had the best possible ads.

Since the start of 2018, WebBox have managed all of our paid advertising (PPC) campaigns across a number of channels. There's no doubt that WebBox has been instrumental in growing and optimising the campaigns to get the best results for us. We feel 100% confident that WebBox will always look to improve the campaign's performance and highlight areas for growth, whilst also delivering upon our business objectives. We also have a regular call with our paid ads specialist so that we're always kept in the loop about recent changes and we can align on the agreed KPIs. I would certainly recommend WebBox to anyone looking for PPC management!
Julia Baker General Manager, Gastric Balloon Group

Results

Thanks to the regular changes that we make, we are able to generate more leads each month for the same cost per acquisition (CPA).

So far, the key indicators of success include:

  • 98% increase in conversions
  • 16% decrease in the CPA.

Are you struggling to generate more leads and enquiries through paid ads? Do you want to take your PPC campaigns to the next level?

Let's start the conversation!

Get in touch to talk about your project

01Good fit?

We like to meet and get to know you. We find it helps to see whether we are a good fit.

02Your brief

Great news if you’ve already got a brief - we’d love to see it. If not, let’s chat as we can help with that.

03The process

There’s no cookie-cutter model here. Ask us how we adapt the process to each project.

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