As a pioneer in the global diagnostics industry for over half a century, BBI Solutions is a leading manufacturer of critical reagents and a developer and manufacture of point of care tests for the in-vitro diagnostics market.
In the 2020 global pandemic, they were selected as a critical member of the UK Rapid Test Consortium (UK-RTC), a specialist group of companies tasked by the UK Government to develop a COVID-19 lateral flow antibody test, that people in their homes could use to determine if they had an antibody response to COVID-19.
BBI also developed their market position through growth and key acquisitions during this time. This rapid growth expedited the need to refresh and enhance their digital presence and redevelop their E-commerce website to reflect their innovation, global reach and market position.
The client had complex requirements that would allow them to serve their international business colleagues, stakeholders and customers through their new website. Therefore, they were looking for a digital agency that could take a bespoke approach, work to the Agile methodology and meet strict deadlines.
We worked in partnership with the marketing team and other stakeholders to understand the critical aspects of the project, such as:
- Content architecture
- User experience
- User journeys
- Sitemap creation
- UX design within brand guidelines
- CMS development
- Training and support
We knew that an agile and phased approach would be best for BBI’s team and stakeholders so that the project could move forward as the business scaled. The ability to pivot proved to be essential as more departments fed into the project, each with their own set of requirements.
To ensure that both parties were aligned, Project Managers on both sides had weekly meetings to keep things on track and ensure consistent communication throughout the process. Marketing and the Senior Leadership team were an integral part of the feedback loop, ensuring strategic objectives were considered in the rebuild and enabling BBI Solutions to position themselves as an innovative industry leader.
To monitor progress, we also set mini-milestones to keep track of where we were toward task completion. This approach ensures that even with an expedited delivery timeline, we met all deadlines set out for us by the client for each phase.
Our work with BBI Solutions is part of a longer-term relationship as the project will continue to have successive phases as the business continues its fast-paced growth. The digital journey that lies ahead is an exciting step forward for WebBox and BBI Solutions, and we look forward to continuing the relationship.
As soon as the new website was launched, the organic bounce rate decreased by 19%, pages per session increased by 18% and average session duration increased by 19%. We're looking forward to monitoring a number of KPIs over the coming months and optimising the website further.
Are you a global leader looking to re-establish your position through your website? Do you need support whilst transitioning to a digital-first approach?
Let's start the conversation!