The traditional funnel is breaking down.
Today’s customer journeys are fragmented, unpredictable, and influenced by multiple touchpoints across channels. Attribution is harder, and the path to conversion is no longer clear.
In this webinar, we’ll explore how customer behaviour has evolved, what this means for your marketing strategy, and how to adapt your website, content, and channels to support a more complex journey.
In this session, you’ll learn:
- How modern customer journeys are changing and why it matters
- Where traditional funnel thinking is holding marketing teams back
- How to better align your website and channels to real user behaviour
Join us live for our CPD accredited webinar, or sign up to receive the recording if you can’t attend.
