Request your free digital audit today

The digital world doesn’t stand still and neither should your website. What performed well in 2024 or 2025 may already be holding you back. In this session, Will shared the 15 essentials every organisation needs to keep their website performing, converting, and ready for the year ahead.

Watch the webinar recording

Couldn’t join us live? Catch up here as Will explores what’s changed, what’s next, and where to focus your attention to stay ahead in 2026.

Play Video

What you’ll learn:

  • How to build fast, mobile-first experiences that convert
  • Why accessibility and page speed still matter more than ever
  • How to use AI-powered personalisation and search to improve relevance
  • The must-have tools for tracking performance and driving smarter decisions
  • Why your CMS, infrastructure, and integrations are key to long-term success

The 15 essentials covered:

  • Mobile-First Design
  • Clear Proposition
  • Forms that Convert
  • Accessibility (WCAG 3.0)
  • Page Speed
  • AI-Powered Personalisation
  • AI-Powered Search
  • Structured Data & AI-Friendly Markup
  • Analytics & Tracking
  • Continuous CRO Mindset
  • Primary / Secondary CTAs & Gated Content
  • Trust & Social Proof
  • CMS Flexibility
  • Scalability & Secure Infrastructure
  • Think Beyond Your Website
  • And don’t miss the bonus tip at the end!
Toggle dark mode
Skip to content