PPC and SEO are two of the most powerful digital marketing channels available, but deciding which to prioritise (or how to combine them) can be a minefield. With limited budgets and increasing pressure to deliver results, getting this decision right matters.
In this webinar, we’ll break down PPC and SEO in plain English and help you understand when each channel makes sense, and how they can work together to support your wider marketing goals.
We’ll explore:
- The strengths and limitations of PPC and SEO
- When to prioritise one channel over the other
- How PPC and SEO can complement each other
- Common mistakes organisations make, and how to avoid them
You’ll leave with clearer guidance on how to allocate budget, set expectations, and build a more balanced acquisition strategy.
