How to write the ultimate website brief that your agency will love

Learn How to Write a Website Brief

Struggling to figure out how to write a website brief that truly reflects your vision and helps agencies deliver? You’re not the only one.

That’s why we ran an insightful webinar: How to Write a Website Brief That Agencies Will Love. Designed for marketing teams and decision-makers, this session explored proven strategies, practical advice, and lessons from our 16+ years of agency experience where we’ve seen the best and worst of project briefs!

What You’ll Learn in the Webinar

In this session, we explored:

• Why crafting a strong website brief is a critical first step

• The most important elements to include in your brief

• Tips on presenting your needs clearly and persuasively

• How to attract the right agencies for your project

• Ways to help agencies determine if your project is the right fit for them

Didn’t catch it live? You can now watch the replay below.

Want to start your project the right way? Download our website brief template to begin.

Why Every Website Project Needs a Clear Brief

A well-structured website brief is essential for defining your goals, aligning your team, and communicating effectively with digital agencies. It reduces misunderstandings, speeds up the quoting process, and ultimately leads to better outcomes.

If you’re looking for help writing a website brief, our template makes the process simple and stress-free.

What’s Inside the Website Brief Template?

Our free website brief template is a practical tool to help you shape a clear project outline. It walks you through the following:

• Who you are and what sets your brand apart

• Who your users are and what they need

• What’s not working with your current website

• What success looks like (complete with KPIs)

• Essential features and technical requirements

• Your content approach and tone of voice

• Timelines, launch goals, and budgets

• Competitor analysis and visual inspiration

• Your procurement process and expected outputs

This is the exact brief format we use internally to assess new projects, and it works. Whether it’s a redesign or a fresh build, this guide helps you express your needs clearly.

Common Website Brief Questions We Answered

During the webinar, we also answered popular questions like:

• How much detail should you include in a website brief?

• What do digital agencies really want to see?

• How should you organise your brief for clarity?

• How can you strike a balance between what you want and what’s achievable?

Hit play on the recording above to hear our answers and get expert website brief tips from the WebBox team.

New: Try Our AI-Powered Website Brief Generator

Want to take it a step further? Check out our beta AI Website Brief Generator – a smart tool that asks the right questions and builds a tailored brief for you. It’s perfect if you’re looking for faster, guided help writing a website brief.

Give it a try and share your feedback so we can continue improving the tool.