How to Write a Website Brief Agencies Will Love - Free Template

Catch up on the webinar or download our free website brief template

If you’ve ever found yourself wondering how to write a website brief that actually gets results – you’re not alone.

That’s exactly why we hosted a popular webinar: How to Write the Ultimate Website Brief That Agencies Will Love. The session was packed with practical advice, real-world examples, and insights from our 16+ years of working with clients who’ve nailed their briefs (and other times missed the mark!).

Inside the session:

Why write a brief in the first place
The key elements every website brief should include
How to position your requirements so they’re clear and compelling to agencies
How to get the attention of the most suitable agencies
And how to help agencies self-qualify themselves for your project

Missed it live? Don’t worry – you can catch up below.

Play Video

Download the website brief template to get started.

Why writing a website brief matters

A clear, concise, and complete website brief is the foundation of a successful project. It helps you define your objectives, align internal stakeholders, and ensure agencies (like us!) understand exactly what’s needed. A good brief saves time, prevents miscommunication, and leads to better conversations and proposals from agencies.

What’s covered in the template?

Our downloadable website brief template guides you through every essential section, including:

Who you are and what makes you unique
Your target audience and user needs
The pain points of your current website
What success looks like (including measurable goals)
Functional requirements and key features
Content planning
Timelines and budgets
Competitor insights and design inspiration
Procurement process and expected deliverables

This template is the same one we use to qualify projects internally – so we know it works. Whether you’re redesigning your site or starting from scratch, this tool will help you communicate your needs effectively.