AI is changing how people discover, research and evaluate organisations online. Your audience may now encounter an AI-generated answer before they see a traditional list of search results or visit your website.
That does not mean SEO is dead. It means organisations need to think more broadly about where they are visible, how their expertise is understood and what makes their content worth referencing.
In this webinar, we’ll explain how AI search works, what influences whether a brand appears in generated answers and how SEO and AI visibility should work together. We’ll separate practical, evidence-led activity from the growing number of shortcuts and myths surrounding GEO.
In this session, you’ll learn:
- How AI-powered search is changing the way people discover and evaluate organisations
- What helps content become discoverable, understandable and useful to AI platforms
- How to strengthen your website, content and wider digital presence for SEO and AI visibility
- Which signals and metrics can help you monitor progress
Join us live for our CPD-accredited webinar, or register to receive the recording if you can’t attend.
Please use your business email address when registering so we can share the recording and insights with you.
