Many marketers know their work is driving results, but communicating that value internally can be a constant challenge. Too often, marketing activity is viewed as a cost to the business rather than an investment, especially when performance isn’t clearly tracked, reported, or connected to outcomes that matter to senior stakeholders.
In this webinar, we’ll explore how to communicate the value of marketing internally in a way that builds confidence, credibility, and buy-in. We’ll focus on moving beyond vanity metrics and disconnected reports, and instead show how to present clear, meaningful insight that demonstrates progress and impact over time.
We’ll cover:
- Implementing robust tracking to build trust in your data
- Sharing performance in a clear, visual way using dashboards
- Demonstrating progress through conversion rate optimisation (CRO)
- Connecting marketing activity to business outcomes that resonate with senior stakeholders
This session is ideal for in-house marketers who need to justify investment, shift internal perception, and have more confident conversations with Marketing Directors or Finance Directors about performance.
