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Will Roberts |

A podcast recording setup with microphones on adjustable arms, headphones, and a mixing console on a wooden table in a studio.

On this week’s webinar, I had the pleasure of speaking to a good friend of mine, Konrad Sanders, CEO and Lead Strategist of The Creative Copywriter.

Konrad leads a charming team of strategic word-slingers who blend science with art to give top brands copy they can bank on. Some of his clients include Adidas, TikTok and Hyundai.
We discussed a methodology that Konrad has created called the 13 lenses, full-funnel word optimisation.

During this webinar, we specifically looked at 7 of the 13 lenses that are likely to be most relevant to Ad copy.

Here are the 7 lenses we discussed, you can download a full copy of the 13 lenses here.

  1. The Context Lens
  2. The Outside-In Lens
  3. The Intrigue Lens
  4. The Primal Brain Lens
  5. The Real Talk Lens
  6. The Goldfish Lens
  7. The ZigZag Lens 


Are you struggling to come up with a compelling hook for your ad copy? Does your ad copy resonate with your audience and your marketing funnel?

“Words can be like X-rays if you use them properly, they’ll go through anything.”

— Aldous Huxley, Brave New World

Head of Digital at WebBox, Rhodri Williams is joined by CEO and Lead Strategist of The Creative Copywriter, Konrad Sanders to discuss their unique approach of creative copywriting through the use of lenses.

This webinar is aimed at helping you create compelling ad copy for your Google Ads and Social Media campaigns that resonate with your target audience resulting in more attention, higher click-through rates and improved campaign performance.

If you were unfortunate to miss out on the webinar, here is a copy of the slides and the recording is below.

If you need to discuss your digital marketing needs please drop us a line, we’d be happy to help.

We hope you enjoy it!

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