Missed the live session? You can now catch the full “5 Ways to Make Your Website Smarter Using AI” webinar, presented by Will Roberts, Founder & MD of WebBox.
In this practical session, Will explored how artificial intelligence is transforming how businesses approach website performance, from smarter content creation to conversion optimisation. You’ll discover actionable insights and real examples you can start applying right away.
Play Video
The webinar covered…
Learn how AI tools can help you generate, improve, and repurpose content faster and more effectively. Combining generative models like ChatGPT with SEO-focused tools such as SurferSEO or Clearscope allows teams to produce content that performs well in search, aligns with brand voice, and saves valuable time.
Discover how AI can deliver personalised experiences that engage users more deeply. Whether through intelligent search, tailored recommendations, or dynamic landing pages, AI can adapt content in real time based on visitor behaviour, location, and preferences to boost engagement and conversions.
Today’s AI-powered chatbots go beyond simple FAQs. They understand user intent, answer detailed questions, and guide visitors through your website. By integrating natural language processing, chatbots can qualify leads, schedule demos, and enhance the user experience around the clock.
Explore how AI can anticipate visitor actions and provide helpful prompts at just the right moment. From exit-intent pop-ups to smart calls to action, predictive nudges can reduce drop-offs and improve conversion rates by engaging users when they’re most likely to respond.
Find out how AI can streamline testing and optimisation. Tools that use AI to present varying designs, headlines, or layouts can accelerate improvement cycles and reveal user insights faster than traditional methods. AI-driven session analysis, using platforms like HotJar, also helps uncover friction points and usability issues more efficiently.
Will also shared how WebBox has built an AI-powered website brief builder using the ChatGPT API. The tool allows users to generate a tailored website brief document in minutes. It’s a great example of how businesses can use AI to add value, attract leads, and demonstrate expertise.
Want to explore how AI could enhance your website’s performance?
Apply for a complimentary Website, PPC, or CRO Audit and our team will walk you through your results in a playback session, sharing clear, actionable recommendations to help you ‘Get Digitally Fit’.
Complete the form below to download this resource.
