Twickenham Stadium.

14 %

increase in conversions

15 %

decrease in CPA

11 %

decrease in bounce rate

Background.

Twickenham Stadium came to us as they wanted to take their PPC activity to the next level, with the aim of increasing bookings for conferences, as well as Christmas and private parties. 

The team at WebBox are extremely efficient and easy to work with. We have worked together for almost a year now on Twickenham Stadium’s PPC and have seen a positive increase in both our website traffic and enquiries from the different campaigns. WebBox is always so quick to respond to queries and changes to campaigns and offer us great support and guidance.

Laura Jefferies Twickenham Stadium

Solution.

Working closely with the client to understand their commercial objectives, we suggested they expand the brief to include campaigns targeting competitors, hospitality, meeting rooms and display retargeting.

We work closely with the client to suggest strategic and creative approaches, tweaking campaigns for seasonal campaigns such as international rugby matches and Christmas party booking season.

Results.

When we took over PPC campaign management for the client, we set up a number of different conversion points to monitor performance.

So far, we have seen the following results:

  • 14% increase in conversions
  • 15% decrease in CPA
  • 6% increase in session duration
  • 6% increase in pages per session
  • 11% decrease in bounce rate.

The campaigns have evolved over time to not just target people through search but to also target people based on their interests or behaviour to increase the reach of the campaigns. 

This has been achieved through display advertising, targeting specific custom-built audiences based on search terms they have recently used.

Display retargeting has also been implemented to remind website visitors to come back and take action.