Background
Raleigh International is a sustainable development charity that focuses on supporting young people. They wanted to increase brand awareness, visibility and engagement among young people who may be interested in volunteering abroad.
At the time of reaching out, Raleigh was struggling to get the most out of their paid ads strategy by themselves. They were looking for an agency that could create and implement a strategy initially and once established, could train their internal team so that they could bring it in house.
Thankfully our team of experts were on hand to help them achieve this.
Solution
Using our expertise, we quickly determined that the most effective method of reaching potential volunteers would be through a Google Ads campaign. We also knew that they would be able to apply for the Google Ads Grant due to their charitable status.
Google provides a grant towards advertising for charities. One of our aims was to use as much of this budget as possible, while meeting the strict guidelines associated with this grant and running a paid campaign alongside it.
Because of this, Raleigh could focus on getting the message out there while also benefiting from this additional digital support. At the same time, we worked closely with the marketing team to report on how we were meeting the KPIs on a regular basis.
To ensure the Raleigh team could also manage ads in the future, we also offered PPC training to some of the marketing team to help them understand the Google Ads interface, targeting options and other key features.
