Sustainable development charity Raleigh International came to us as they wanted to increase brand awareness, visibility and engagement among young people who may be interested in volunteering abroad.
We devised a strategy that would help them reach more potential volunteers by running an effective Google Ads campaign.
As Raleigh International is a charitable organisation, Google provides a grant towards advertising. One of our aims was to use as much of this budget as possible while meeting the strict guidelines associated with this grant, whilst running a paid campaign alongside it.
In addition to managing the two campaigns, we worked closely with the marketing team to report on how we were meeting the KPIs on a regular basis.
We also offered PPC Training to some of the marketing team to help them understand the Google Ads interface, targeting options and other key features.
- 12% increase in conversions
- 13% decrease in CPA
- 38% decrease in bounce rate
- 39% increase in pages per session
- 71% increase in average session duration.