Raleigh International.

71%

increase in average session duration

39%

increase in pages per session

38%

decrease in bounce rate

Background.

Sustainable development charity Raleigh International came to us as they wanted to increase brand awareness, visibility and engagement among young people who may be interested in volunteering abroad.

Solution.

We devised a strategy that would help them reach more potential volunteers by running an effective Google Ads campaign.

As Raleigh International is a charitable organisation, Google provides a grant towards advertising. One of our aims was to use as much of this budget as possible while meeting the strict guidelines associated with this grant, whilst running a paid campaign alongside it.

In addition to managing the two campaigns, we worked closely with the marketing team to report on how we were meeting the KPIs on a regular basis.
 
We also offered PPC Training to some of the marketing team to help them understand the Google Ads interface, targeting options and other key features.

Results.

  • 12% increase in conversions
  • 13% decrease in CPA
  • 38% decrease in bounce rate
  • 39% increase in pages per session
  • 71% increase in average session duration.