Background
As the only specialist gastric balloon provider, The Gastric Balloon Group (GBG) needed to ensure that they were being seen by those who would benefit from their services. They help those who have struggled with their weight for years and are uniquely positioned to help those struggling in a vicious cycle of dieting with limited success.
To ensure that their offering was seen by their target audience, we were tasked with the management of an existing Google Ads campaign in order to increase conversions.
Solution
Working alongside the GBG team, we were able to understand their ambitions and targets. To start with, we audited the existing campaigns in order to look for the low hanging fruit which would result in an immediate improvement. Following this, we deep-dived into the campaign structure, targeting, keywords, bidding strategies etc in order to further optimise the campaigns. This is now regularly monitored and optimised to get the best results for GBG, whilst also adding additional locations around the UK as the business continues to scale.
In addition, we monitored the auction insights tool, which gave us a strategic overview of GBG’s position compared to competitors in their ad ranking. This included reviewing, monitoring and adjusting the ad copy, developing multiple versions of the same ad and closely monitoring which did better in terms of impressions and clicks - important metrics in any campaign. In doing so we were able to choose the most advantageous ad.
Our approach meant that the team at GBG could hand over the day-to-day management of their ads and let us take care of making sure that they had the best possible ads.
