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All the Gear, No (Joined Up) Idea…

So you have a brilliant website, top-notch marketing strategies, and valuable data insights at your disposal. This is fantastic, however, these assets often become ineffective when they don’t seamlessly communicate with each other. Disconnected systems can often lead to data silos, duplication of efforts, and wasted resources. Your team may find themselves spending more time troubleshooting integrations than focusing on core tasks.

Functional third-party systems are crucial for an organisation’s website. Tools to gather user analytics and behaviour data (GA4/HotJar) will allow you to make data-driven decisions when continuously improving your website. Data synchronisation between your website and third-party systems is crucial to success in modern business. Whether sending lead data to a CRM, syncing information for a new booking into your central system and channel manager, or updating the inventory count in your ERP system. All of these connections keep your organisation and team up-to-date with the latest information, allowing you to make the best decisions possible.

Can you relate to any of these problems?

  • Limited functionality between systems
  • Inefficient processes when managing data
  • Poor customer data management
  • Data security risks when transferring data

Solutions to ineffective third-party system integration:

  • Direct integation between website and thirs-party system (CRM/ERP/Channel Manager)
  • Data synchronisation to eliminate data silos and reduce errors
  • Use intelligent segmentation to harness the full potential of your data for informed decision-making

How can we help?

A good starting point is to arrange a call to understand your requirements further and explore how we can support your digital strategy.

Alternatively, if you’re wondering what you should be doing on your website to increase engagement and user satisfaction, why not make the most of our free digital audit?

We’re offering a free audit to organisations who need to get to the next level with a unique and tailored approach. Our team will take the time to give you feedback during a playback session to talk you through our suggestions and the impact they can have.

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