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Our lead generation efforts are falling short and we’re losing ground to our competitors

Are your marketing efforts falling short when it comes to generating leads? We all want to ensure that our outbound activity is effective and we are reaching our business goals. The WebBox team deliver websites and performance marketing campaigns with a focus on your users to ensure the best experience possible. Ultimately, this results in more leads and enquiries for you.

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Digital Marketing That Showcases Your Organisation

Everything you do to market your organisation should work in harmony with each other. This creates a brand consistency across all mediums that your target audience will recognise and relate to. If you website is well designed and has brilliant UX but your PPC campaigns do not use the same design or engaging messaging there will be a disconnect between these creating friction in the user journey (and vice versa).

Any client project we undertake always has a focus on the overall marketing strategy of the organisation – ensuring brand consistency is kept for their audience. This is done through exercises such as creating brand guidelines, running workshops to understand your target audience in greater detail, and working collaborativly to understand your marketing goals and objectives.

Can you relate to any of these problems?

  • We are not generating enough leads through our digital marketing
  • Our website conversion rate is low
  • Our PPC ads are not generating the desired number of leads
  • Users are dropping out of the buying journey too early
  • Our stats are below the industry average

Solutions to improve lead generation:

  • Create brand guidleines to ensure brand consistency across all of your marketing channels
  • Conduct workshops to gather a deeper understanding of your target audience
  • Review your website performance to ensure the UX is optimal
  • Use data to understand how your PPC campaigns are performing and inform improvements
  • Assess the user journey from discovery of your organisation to conversion. Identify the pain points.

How can we help?

A good starting point is to arrange a call to understand your requirements further and explore how we can support your digital strategy.

Alternatively, if you’re wondering what you should be doing on your website to increase engagement and user satisfaction, why not make the most of our free digital audit?

We’re offering a free audit to organisations who need to get to the next level with a unique and tailored approach. Our team will take the time to give you feedback during a playback session to talk you through our suggestions and the impact they can have.

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