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West Wales Holiday Cottages is a premier holiday accommodation provider based in the picturesque region of West Wales.

With a passion for providing unforgettable experiences, West Wales Holiday Cottages (WWHC) advertise a wide selection of charming cottages that allow guests to immerse themselves in the beauty and tranquillity of the Welsh countryside. With a focus on quality and attention to detail, West Wales Holiday Cottages ensures that each property meets the highest standards of comfort and style. From cosy cottages nestled in scenic villages to luxurious retreats with stunning coastal views, their portfolio caters to diverse tastes and preferences.

The website serves as a convenient platform for guests to explore and book their ideal holiday getaway. WWHC aim to provide the best possible service to the benefit of both visitors and cottage owners so that more people can discover the beauty of West Wales and the warmth of its welcome.

Website initial designs mockup
Website mobile mockup

The Challenge

The project approach commenced with a thorough discovery phase, during which our team collaborated closely with West Wales Holiday Cottages (WWHC) to grasp the project objectives and requirements. To preempt potential challenges, we invested significant effort upfront in documenting all requirements comprehensively, ensuring clarity and alignment from the outset.

Given the website’s development on the existing Laravel framework, a primary challenge emerged in comprehensively understanding the framework’s current infrastructure and determining how to seamlessly build upon it while maintaining code consistency. This necessitated a deep dive into the existing codebase to ensure a cohesive integration and preserve the framework’s integrity.

Moreover, to optimise operational efficiency for the WWHC team, it was imperative that the website seamlessly integrated with various third-party tools to enable functionalities such as live availability, payment processing in staged payments, and data synchronisation with other external platforms. This integration complexity required meticulous planning and execution to ensure smooth interoperability across the entire ecosystem.

Website homepage mockup
Seaside houses overlooking harbour
House overlooking beautiful beach

The Solution

We engineered a bespoke headless solution for West Wales Holiday Cottages that meets their unique needs and leads the way in the industry. Central to our approach was the creation of a user-centric website characterised by a clean design and mobile-first approach, ensuring an optimal browsing experience for all visitors.

Harnessing the power of the Laravel framework, and within the boundaries of the existing framework, we developed a robust and scalable back-end system capable of efficiently managing complex functionalities such as property listings, booking processes, and customer interactions. This backend architecture empowers West Wales Holiday Cottages with the flexibility and agility needed to adapt to evolving business requirements while ensuring streamlined operations and enhanced user satisfaction.

To further enhance the content management capabilities and elevate the front-end experience, we seamlessly integrated WordPress as the content management system (CMS). This dynamic combination of Laravel and WordPress enables West Wales Holiday Cottages to effortlessly update property details, publish engaging blog posts, and showcase captivating imagery, fostering greater engagement and conversion opportunities with their audience.

In addition to enhancing the guest-facing aspects of the website, we also prioritised the needs of holiday cottage owners by developing an owner’s portal. This bespoke portal provides property owners with a platform to efficiently manage their listings, bookings, and finances, empowering them with greater control and visibility over their properties. Through the owner’s portal, owners can seamlessly update property details, view occupancy reports, and access financial statements, ensuring transparency and facilitating informed decision-making.

Throughout the project lifecycle, our collaborative approach, characterised by daily standups, iterative feedback loops, and sprint-based development, ensured transparent communication and alignment with West Wales Holiday Cottages’ objectives, resulting in a solution that has truly pushed boundaries in the industry.

Recognising the critical importance of online visibility and targeted marketing, we extended our support to West Wales Holiday Cottages by managing their PPC campaigns across a number of channels. Leveraging strategic keyword research, regular campaign optimisation, and data analysis, we endeavoured to maximise the impact of their digital advertising efforts, driving qualified traffic to their website and ultimately enhancing conversion rates.

What’s next

The new WWHC website has only recently launched, so we’re monitoring it on a regular basis. Once the data has been collected and reviewed, we’ll update this section with the results!

Colleagues discussing work
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