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The Science Museum stands out as an exceptional and inspirational venue in London.

Whether you’re looking for corporate events hire, venue space, drinks reception hire, or gallery space, The Science Museum offers a truly unique space thanks to its incredible exhibitions, impressive galleries, and versatile blank canvas spaces.

People engaged in conversation at a video game-themed venue, with pixelated signs reading "MARIO," "FIGHT," and "PC GA" visible.
A person in a white coat pushes a cart labeled "Doctor's Orders" in a museum with glass display cases showcasing medical artifacts. Several people observe the exhibits and interact in the background.
A space exhibit featuring a large, suspended spacecraft with visitors observing below in a dimly lit museum setting.

The Challenge

Navigating the bustling landscape of London’s venue hire market presented an exciting challenge for our Performance Marketing team.

With numerous competitors vying for attention, pinpointing the precise target audience amidst the noise was no easy feat. Identifying the individuals and organisations most likely to be interested in hosting events at the museum required meticulous research and strategic analysis. Moreover, understanding the unique value proposition of The Science Museum and effectively communicating it to the right audience demanded a nuanced approach tailored to stand out amidst the crowded market.

The Solution

We took a laser-targeted approach using Google Ads to reach potential clients actively searching for event spaces in London. After undertaking thorough keyword research, we strategically selected keywords such as “London event spaces hire,” “gallery to hire London,” “event room to hire in London,” and related terms, to ensure maximum visibility among individuals and organisations seeking venues for their events. We overlayed many other targeting methods, including location, demographic, device targeting. This precision targeting allowed us to intercept users at the moment of intent, positioning The Science Museum as a top choice for their event needs.

Furthermore, our commitment to ongoing optimisation was instrumental in refining the campaign’s performance. By closely monitoring key metrics such as click-through rates, conversion rates, and cost-per-click, we gained valuable insights into user behaviour and campaign effectiveness. Leveraging this data-driven approach, we continuously adjusted our targeting parameters, ad messaging, and bidding strategies to maximise ROI and drive quality leads for The Science Museum’s venue hire services. This iterative process of optimisation not only improved the campaign’s performance over time but also enabled us to adapt swiftly to evolving market dynamics.

The results

The results of the campaign were testament to the hard work that our team put into the campaign. Some of the key highlights included:

  • 233.3% increase in conversions
  • 43.6% increase in click-through rate (CTR)
  • 37.6% reduction in cost per acquisition (CPA).
Colleagues discussing work
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