Rosemont Care

Rosemont Care provides specialist home care across Kent, Thurrock, Havering, Barking & Dagenham, and Hackney, supporting children, young people and adults with a wide range of needs.

Their services include 24-hour live-in care, learning disabilities support, complex clinical care, children’s care, supported living and adult home care. As a family-run care provider, Rosemont’s work is built around kindness, dignity, independence and person-centred support.

Rosemont needed a new website that better reflected who they are today, the specialist care they provide, and the warmth and professionalism families should feel when choosing a care provider.

We delivered a new WordPress website using WebBox Canvas, our flexible block-based website framework.

This gave Rosemont the right balance of structure and customisation. Rather than starting from a blank page or forcing the client into a rigid template, we used a flexible bank of content blocks that can be adapted across the site. This allows Rosemont’s team to create varied page layouts, update content, and evolve the website over time without needing every future change to be designed from scratch.

To make the website feel specific to Rosemont, we included a focused design phase. This allowed us to explore the visual direction for key pages, including the homepage and an important internal page, before applying the design approach across the wider WordPress build.

A major focus was tone. Care websites need to guide users towards action without feeling pushy or overly commercial. The new Rosemont website uses clear but gentle calls to action, helping people explore services, make a referral or contact the team in a way that feels supportive and reassuring. This approach aligns closely with our Gentle Conversion Framework for Health & Care Websites, which focuses on reducing friction, building trust and guiding visitors towards meaningful next steps without using aggressive sales language.

We also worked with Rosemont to better communicate their specialist expertise. The website now highlights the people they support, including individuals with learning disabilities, autism, brain and spinal injuries, neurological conditions and complex medical needs. It also gives clearer visibility to their service areas, their values and their commitment to person-centred care.

Accessibility was built into the project from the start. The site was fully tested to WCAG 2.2 AA, helping ensure it is usable for as many people as possible, including families, professionals, carers and individuals accessing support.

The finished website gives Rosemont a warmer, clearer and more flexible digital presence, one that better reflects the professionalism of their team and the compassionate care they provide.

The new Rosemont Care website has recently launched, so we are currently monitoring its impact.

Over the coming months, we will review how users interact with the site, how effectively key journeys are performing, and whether the new structure and calls to action are helping Rosemont generate more relevant enquiries and referrals.

This section will be updated shortly with performance data once enough post-launch insight is available.