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Raleigh International is a sustainable development charity that focuses on supporting young people. They work in remote, rural areas to improve access to safe water and sanitation, build community resilience, protect vulnerable environments, and sustainably manage natural resources.

They wanted to increase brand awareness, visibility and engagement among young people who may be interested in volunteering abroad.

Person smiling whilst working with a tool
Volunteers painting a building
Volunteer wearing Raleigh International T Shirt in black

The Challenge

At the time of reaching out, Raleigh was struggling to get the most out of their paid ads strategy by themselves. They were looking for an agency that could initially create and implement a strategy, and once established, could train their internal team so that they could bring it in house. Thankfully our team of experts were on hand to help them achieve this.

WebBox worked with the marketing team at Raleigh International to define the objectives, channels, strategy, ad copy, and targeting, before implementing the campaigns. These campaigns were closely monitored and regularly optimised in order to learn from the data we gathered.

Once the campaigns were stable, we began a phase of training and handover so that Raleigh International could continue optimising the campaigns internally.

The Solution

Using our expertise, we quickly determined that the most effective method of reaching potential volunteers would be through a Google Ads campaign. We also knew that they would be able to apply for the Google Ads Grant due to their charitable status.

Google provides a generous grant towards advertising for charities, hence we work with many charities, helping them with Google Ads Grant Management. One of our aims was to use as much of this budget as possible, while meeting the strict guidelines associated with this grant and running a paid campaign alongside it.

Because of this, Raleigh could focus on getting the message out there while also benefiting from this additional digital support. At the same time, we worked closely with the marketing team to report on how we were meeting the KPIs on a regular basis.

To ensure the Raleigh team could also manage ads in the future, we also offered PPC training to some of the marketing team to help them understand the Google Ads interface, targeting options and other key features.

The Results

We are proud to have been a part of Raleigh’s efforts to do more good in the world. In doing so, we achieved:

  • 12% increase in conversions
  • 13% decrease in cost per acquisition (CPA)
  • 38% decrease in bounce rate
  • 39% increase in pages per session
  • 71% increase in average session duration.

Want to talk about your next PPC campaign? Could you also benefit from the Google Ads Grant for your charity? Speak to one of our experts.

Colleagues discussing work
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