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Hensol Castle & Distillery… where memories are made. This beautiful and historic venue is simply bursting with character.

Residing on 650 acres of breathtaking natural beauty, this wedding venue gives couples a fairytale backdrop for their special day, while also providing the perfect setting for corporate events. Alongside this, the newly established Hensol Castle Distillery, South Wales’ first gin distillery, including a visitor experience, gin school, and contract bottling plant, all housed within the historic cellars of the 17th-century Hensol Castle.

A tiered platter with sandwiches, scones, and desserts on a table set for tea. Greenery is visible in the background.
Aerial view of a large historic castle with multiple towers and a central courtyard surrounded by lush greenery and paths.
A conference room features a U-shaped table setup with chairs, water bottles, notepads, pens, and a platter of pastries. The room has elegant decor with a chandelier, patterned wallpaper, and large windows.

The Challenge

After the trials of Covid on the leisure and hospitality sectors, Hensol Castle reopened its doors and, with it, Hensol Castle Distillery – yum! This brought with it the opportunity to promote the unique wedding venue to couples that were looking for a fairytale backdrop for their special day, alongside promoting the new distillery tours and gin-making experience.

With the aim to increase exposure, bookings, and enquiries, it was decided to approach this with a fresh paid advertising strategy. We wanted to make sure that whether you were looking for a unique wedding venue, or a breathtaking corporate event venue, or a fun day out, Hensol Castle & Hensol Castle Distillery stood out.

The Solution

After meeting with the team at Hensol Castle, and having a tour of the facilities (it truly is breathtaking!), we worked closely with the Digital Marketing Manager and Group Marketing Director to determine what the campaign focus would be, which offerings would be promoted, and how to introduce the recently opened distillery as part of the plan. Furthermore, we considered aspects such as target audience, competitors, landing pages, seasonality, and calls to action (CTAs).

The campaign targets a number of the resort’s key offerings, including:

  • Weddings
  • Event hire
  • Gin tours
  • Gin-making experiences.

As a result, we understood that the campaign would be continuously evolving depending on the season and any key events or dates. For example, the data clearly showed the popular months of the year for couples to book wedding venues, yet it was also important to support any offline marketing activity that took place (e.g. wedding fairs).

To ensure that the team can see and understand what the advertising is doing for them in relation to their targets and aims, we created a live dashboard so that reports were only a click away, as well as taking part in regular meetings with the client.

What’s next

Our performance marketing team continue to manage, optimise, and create campaigns for Hensol Castle & Hensol Castle Distillery. We’re proud to have achieved tangible results across the business, including;

  • 342% increase in conversions year on year
  • 59% reduction in the cost per acquisition (CPA)
  • 13% reduction in the cost per click (CPC)

We continue to support Hensol Castle Group regularly and are in the middle of creating new campaigns, so keep your eyes peeled for updates over the coming months.

Colleagues discussing work
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