Background
After over 10 years since a website refresh, the incredible charity that is St John Ambulance Cymru deserved a website that reflected the organisation today.
St John Ambulance Cymru (SJAC) is Wales' leading first aid charity. With a rich history and roots in a Royal Order of Chivalry, they've been there for the people of Wales for over 100 years. In 2020, they showed again just how much they support us all by assisting the NHS with the Covid-19 vaccine roll out.
The last website refresh was completed in 2007, it had outlived its purpose with the design and functionality being outdated. Furthermore, keeping the content up to date was a cumbersome task for the internal marketing team. In short, it needed bringing into the 20s and being able to keep up with the times.
We worked with the marketing team at SJAC to take their vision, values and the history they’re proud of and combine it with a new website, for this we took a consultative approach to guide them. This included a complete redesign and build of their website inside and out.
Solution
Due to the enormity of the task at hand and the emergence of the Covid-19 pandemic we advised SJAC to deliver the website in a phased approach with the first phase concentrating on giving information, obtaining donations and volunteering opportunities.
During phase one we looked at what SJAC really needed, to do so we held workshops with those within the organisation across multiple departments such as fundraising, training, supplies and more to define what was essential for them to continue the great job they do.
Our overall objectives included:
- Creating a user-friendly CMS system
- Creating awareness about St John Ambulance Cymru and all the excellent work they do
- Increasing website traffic
- Generating donations for the service
- Attracting new, passionate and dedicated volunteers to help in fundraising activities
- A responsive website that is compatible on Mobile, Desktop and Tablet devices
Phase one included the most needed features, with more to follow in further phases.
In the following months, we look forward to working closely with SJAC to deliver the additional phases which will include the ability to book first aid training courses and the addition of a shop. This will continue on throughout the year and beyond as we seek to develop a site SJAC are proud of.
Are you a charitable organisation that needs to revitalise your website? Do you need to integrate with your accounts system, such as Sage 200? Do you need to increase awareness and online donations?
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